Product Marketing Manager, Market & Competitive Intel

LivePerson (NASDAQ:LPSN) is a Conversational AI company creating digital experiences that are Curiously Human. Every person is unique, and our technology makes it possible for companies, including leading brands like HSBC, Orange, and GM Financial, to treat their audiences that way at scale. Nearly a billion conversational interactions are powered by our Conversational Cloud each month.

You'll be successful at LivePerson if you are excited to build something from the ground up. You excel by finding daily opportunities to grow at the same pace as the technology we're building, and you build partnerships that improve our business. Likewise, you're someone who sees feedback as a chance to learn and grow and believe decisions powered by data are the norm. You care about the wellbeing of others and yourself.

Overview:

The LivePerson Product Marketing team is looking for a Market & Competitive Intel Product Marketing Manager to drive the go-to-market strategy and execution in response to market forces or key competitors within our industry. There are more than 2,000 players in the Conversational AI and Conservational Customer Service space - we need someone who can help sort through the noise and empower internal stakeholders with the most relevant information.

The best person for this role has a proven track record of driving successful business outcomes through engaging competitive content, effective sales enablement, and efficient vendor management. This includes product storytelling and positioning, messaging and sales readiness, and market-intel informed GTM planning. We're looking for someone who can pull multiple data sources together to tell a compelling and cohesive story, enable sales to drive exponential growth, and activate cross-functional teams to execute.

The right addition to the team will also have 5-7 years of marketing experience in tech and 2-3 years experience with compete or market intel specific marketing, experience in Conversational AI or SaaS compete is a plus. This role develops product and market strategies that position the company to achieve long term growth, while strategically contributing to the company annual revenue goals.

This is the ideal role for a technically-inclined, collaborative product marketer who wants to join a fast-paced, high-growth SaaS company and drive significant market impact. This role is part of the broader product marketing team and will work closely with technical product marketing, customer marketing, and analyst relations team members. If you have an inherent curiosity about customer and market needs, and a passion for uncovering compelling business opportunities, we want to meet you.

• Be customer-focused, strategic, detailed, and highly creative driving with the following primary responsibilities
• Be responsible for defining strategic marketing direction, and driving execution to achieve long-term business goals. You will be expected to know your customers and subject matter so intimately that you define and communicate a clear, differentiated and defensible position of LivePerson in the market

Your responsibilities will include:

• Create the GTM strategy for top LivePerson competitors in collaboration with product, sales, customer success, demand gen, field marketing and sales enablement
• Develop global strategic marketing plans that cement industry authority, build awareness, drive predictable pipeline growth, and enable sales to win
• Provide leadership for compete and market intel objectives, strategy, and content for targeted audiences across marketing campaigns and events
• Inform a content strategy to:
  • Support demand gen and/or ABM campaigns by addressing customers needs and pain points throughout the buying journey
  • Position LivePerson as the industry thought leader in the mentioned industry(ies)
• Monitor business metrics in regard to revenue, pipeline, win rate, conversion rate at each stage of the sales funnel, pipeline velocity and adoption of features. Communicate these metrics to the rest of the organization as the industry leader along with appropriate optimization and action plan recommendations
• Collaborate with technical product marketing, sales and customer success to influence product and technology roadmap that will drive the long-term growth of the industry
• Launch industry products, solutions, and integrations as prioritized in the GTM strategy and product roadmap
• Prioritize GTM efforts based on competitors' strengths and weaknesses
• Establish effective relationships across the marketing organization, product, sales, customer success, sales enablement and revops

• Bachelor's degree or equivalent professional experience required
• A collaborative style to lead through influence, building consensus across global cross-functional teams
• 5+ years of experience in product marketing at mid to enterprise level software companies
• 2+ years of experience in competitive or market intelligence marketing is a bonus
• Critical thinker with strong writing, presentation development, and delivery skills
• Experience in the AI, commerce, or customer experience SaaS space is a plus

• Health: medical, mental, dental, and vision
• Time away: vacation, dependent care, holidays, wellness days, and more
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement, native AI learning
• Additional: WFH support, 24/7 access to professional counselors, voluntary ins. coverage, exclusive perks and discounts

Your entrepreneurial spirit will be supported. We love team members who chase down their big ideas, become experts, help colleagues, and own their work. These four company values guide our continued, holistic growth as individuals, as teams, and as a global organization. And to further make our point, let's just say we're very proud to be on Fast Company's list of Most Innovative Companies and Newsweek's list of most-loved workplaces. At LivePerson, the option to work remotely has helped shape who we are today: a collective of innovators and industry leaders working toward the same vision. While we maintain hubs in NY and Seattle as well as WeWork locations across the globe, our employees choose the environments that work best for them from anywhere in North America.

At LivePerson, people from diverse backgrounds come together to make an impact and be their authentic selves. One way we share and connect is through our employee resource groups such as: Live In Color, LP Proud, and Women In Tech. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

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