Product Marketing Manager, Onboarding and Enablement

Product Marketing Manager, Onboarding and Enablement

Open to Locations: San Francisco, CA or New York, NY

About At-Bay

At-Bay combines world-class technology with industry-leading insurance to help clients meet risk head-on. Partnering with brokers and business owners alike, we provide modern insurance products and cybersecurity insights and services for companies of every size and in every industry. Our team boasts many backgrounds and skills, from analysts and developers to designers and underwriters, and everything in between — all working together to redefine what it means to be a cybersecurity company.

We’re proud to be a diverse company and to have expertise from multiple industries driving our culture. At-Bay is expanding rapidly, and as we grow, we’re prioritizing inclusive hiring practices and supportive team environments. We’re committed to building a company culture where people of all identities and backgrounds are empowered to thrive, develop their career, and bring their full self to work.

At-Bay is a globally distributed company with hubs in Atlanta, New York City, San Francisco, and Tel Aviv. Named one of the Top Insurtech companies in 2022, to date, we have raised $292 million in funding from Acrew Capital, Glilot Capital, Icon Ventures, ION Crossover Partners, Khosla Ventures, Lightspeed Venture Partners, M12, entrepreneur Shlomo Kramer, and Qumra Capital.

The Team

At-Bay’s Marketing team is helping grow At-Bay’s business, sharing our vision with the world, building our brand, and communicating the value of our insurance and security products to the market. You’ll be surrounded by a team that loves what they do - marrying the art and science of marketing to deliver value for our customers and the company.

Role overview

At-Bay is looking for a Product Marketing Manager with experience in B2B product marketing and sales enablement to help drive growth for the company. Your focus will be to enable our brokers to understand and adopt our self-serve channels for quoting and binding insurance products.

In this role, you will work very closely with product management and underwriting teams on broker education, activation, onboarding, and ongoing training. This role will help At-Bay be more responsive to critical partners, while also allowing At-Bay to scale more rapidly. Success in this role will include driving adoption and retention metrics of our Broker Platform, ensuring brokers are onboarded successfully, and enabling underwriting teams with compelling content highlighting our self-service channels.

How you’ll make an impact

By 3 months:

• You’ll understand our business and have created relationships with key cross-functional partners
• You will have identified and addressed immediate needs in field enablement, and created a roadmap for longer-term needs as well
• You’ll have gained a deep understanding of the broker journey and have identified a few key areas for immediate improvement
• You’ll have worked with underwriting to present the benefits of our self-service offering to brokers

By 6 months:

• You’ll have developed an activation and enablement strategy for our self-service offering
• You will have gathered market feedback to refine personas and to influence product and marketing roadmaps
• You will be an additional SME for our self-service solutions, will know how our solution compares to competitors’, and will be able to translate new technical details into impactful marketing
• You’ll have identified gaps in our go-to-market motion, and will have proposed focus areas for improvement

What you’ve already accomplished

• 2+ years of experience, with at least 1-2 years of product marketing experience
• 2+ years of experience in B2B marketing, in the SaaS, Insurance, or Fintech space
• You have demonstrated experience in driving field enablement, customer education and adoption initiatives that lead to improved sales outcomes
• You've delivered multiple field enablement sessions that ultimately improved experience and drive revenue
• The revenue and product teams you work with rave about the collateral you've created, and love working with you to improve go-to-market motions
• You’ve developed and shared customer or user insights and created strong partnerships with internal product and technology stakeholders
• You have excellent people skills to interact with colleagues, customers and other third parties.
• You are comfortable in ambiguity, with a willingness to be scrappy in developing a solution in a fast-paced startup environment
• You have strong presentation, writing, public speaking, and project management skills