Product Marketing Manager, Operational Technology

Introduction to the role:

In recent times, industries such as critical infrastructure, manufacturing, transportation and more are all coming under attack by cybercriminals and nation-state sponsored actors. The attackers are going after operational technology, such as industrial control systems, distributed control systems, building management systems and other operational technology in order to disrupt operations.

We are looking to welcome a Product Marketing Manager to help create powerful and compelling messaging, content, and collateral that drives awareness, educates about Armis, and fuels the adoption of our Asset Intelligence & Security Platform to address this urgent need. 

In this role, you will work with the best in the business, and we ask you to bring your creativity, imagination and energy to this role.   You will have experience with the industries such as manufacturing, utilities, energy, oil & gas, transportation & logistics and the security market overall.

As a Product Marketing Manager, you will engage cross-functionally with our internal teams to help design, plan and deliver the content that drives measurable success. This will include creating differentiated messaging and developing the associated content that will increase awareness and demand.

Responsibilities:

This role requires leadership, drive and ambition coupled with an innate ability to collaborate globally to drive results. In this role you will:

• Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of the offering.
• Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs, by-lined articles and more, to execute communication strategies and accelerate the buyer’s journey.
• Assist with the planning and launch of new offerings, capabilities and releases and participate in managing the cross-functional implementation of those plans.
• Stay up-to-date with industry news and events, industry analyst reports and social activity. Leverage these to educate key constituents and to drive awareness and demand generation.

Our ideal candidate likes to make things happen. They are collaborative & affable and like to network. They will also have direct experience in product marketing.  You know what it is like to operate in a scale-up environment. You know we are agile and change rapidly. You are able to lead without lots of direction. You can write copy, presentations, brochures, solution briefs, papers, and a lot more. You thrive on seeing campaigns come to life.

Requirements:

The following are not exhaustive, we are flexible for the right person, past-experience is key however:

• 5-7 years’ experience working in product marketing
• Experience working with organizations in manufacturing, transportation, energy, cyber security, B2B technology OR SaaS
• Excellent communication skills
• Experience working with multiple internal and external parties.
• Organized and able to prioritize to strategically manage projects
• Demonstrated success working with contractors and agencies
• Comfortable in a fast-paced working environment where agility and the ability to pivot are a part of the journey
• Collaborative but able to work autonomously depending on the task 
• Experience producing compelling content that fuels go-to-market campaigns
• Solid understanding of Product Marketing and the role it has to play
• Able to produce product kits, collateral and launch new propositions
• This candidate will know the healthcare industry and cyber-security or related SaaS, cloud and platform ecosystems.

Salary range guidance for this position is: $130k - $150k