Product Marketing Manager (PMM)

Tailwind is a 50+ person, fast-growing, marketing tech company with offices in New York City and Oklahoma City.  Our visual marketing software is loved by 100,000s of small businesses, helping them grow through effective digital marketing. 

Today, we’re best known for helping members succeed on Instagram and Pinterest, but that’s just the beginning. Our mission is big: Make world-class marketing easy for everyone. And we intend to achieve it. 

 To help us get there faster, we’re looking for an excellent product marketer to partner with our marketing and product teams. . 

About the role:

You’ll drive long-lasting impact by fostering excellence in areas such as:

1. Driving demand, adoption, and success of our products across various lifecycle stages
2. Getting a deep understanding of our customers, market, and products to deliver insights that inform marketing strategy product roadmap.  
3. Shaping communication & strategic positioning that effectively attract, convert, and retain customers
4. Developing and owning innovative, data-driven, go-to-market strategies
5. Tracking, analyzing, and reporting on the performance of go-to-market efforts   

Why you’ll love it:

• You’d be impacting the lives of small business owners — helping them pursue their dreams and thrive using our marketing platform
• We’re radically collaborative and intentionally free of silos
• This role isn’t simply campaign execution -- you’d heavily influence the problems our products solve, our roadmap, and how we position solutions
• You’ll work with an extensive team of world-class marketers and product people who are transparent, experts in their craft, and hungry to learn from you
• We’re profitable and backed by institutional investors who are in this for the long-run 
• You’ll get ownership options , company-paid insurance with extremely competitive benefits, salary refreshes twice a year with annual bonuses, and flexible work hours
  

About you:

• You’re a successful software product marketer :  You have at least 2  years of experience as a PMM or in a product marketing capacity.
• Bridge-building comes naturally:  You have excellent collaboration skills, with an ability to cultivate buy-in and lead without authority
• You’re a storyteller:  Your copywriting and storytelling skills make users and coworkers fall in love with a product
• You think big:  You’re able to turn data and research into resonant product positioning, compelling stories, and long-range strategic marketing roadmaps
• Research energizes you:  You’re comfortable talking to customers and working with complex data to uncover insights, trends, and opportunities 
• You’re empathetic:  You love figuring out how users think and can predict how messages will make them feel
• Process is your thing:  You’re highly organized and have no trouble managing complex projects, keeping several workstreams on track, and keeping everyone aligned
• You’re transparent:  You have no trouble asking for help or expressing ideas and concerns

Bonus points for:

• Proficiency with data analysis tools— business intelligence dashboards like Indicative, Google Analytics, etc
• Experience conducting market research
• Small business expertise — marketing products which specifically focus on serving small to mid-sized businesses
• Experience in the MarTech, ecommerce, email marketing or AdTech products or industries

 This role is open to anywhere in the United States. We have physical office locations in Oklahoma City and New York City, and we have remote team members all across the country.

Tailwind is an equal opportunity employer. Please don’t talk yourself out of applying if you don’t “check all the boxes.”  We support each other’s growth and celebrate our differences at Tailwind.  If you’re passionate about world-class product marketing, please apply. We’d love to hear from you.

More about us:

• We are all owners (literally):  We take responsibility, don’t pass blame, and don’t rest until the problem is solved
• We're growing quickly – roughly doubling year on year – and we're profitable
• We set audacious goals and tackle challenges daily, which leaves no room for ego or a sense of entitlement
• We’re multi-office:  Most of our team members work in our headquarters in Oklahoma City, while many of us call our New York City office home, and a few of us work remotely
• We’re radically transparent:  Sharing new ideas and plans, giving feedback, and making everyone feel welcome in every conversation
• Our growing team blends deep early stage DNA (team + alumni have started 17 companies, and helped build 18 other startups) with industry expertise born out of leading names in tech and marketing such as Google, YouTube, AOL, AWeber, a la mode, BigWing Interactive, Paycom, Apple, Yodle and PCI
• We believe our industry’s lack of diversity hurts us all and work hard to foster a company culture that’s inclusive and appreciative of everyone’s talent, authenticity, and ideas — regardless of our differences
  

Learn more about life at Tailwind: https://www.tailwindapp.com/careers 

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While applying, we'll ask you for your target compensation level; we use this question strictly to screen out candidates who are not feasible hires based on our compensation system. It will not / does not impact what we offer any candidate.