Product Marketing Manager - Remote

Want to help make the world a safer, more sustainable and more creative place? If so, Black Spectacles’ Product Marketing Manager role may be the perfect opportunity for you to grow in your career!

At Black Spectacles, we’re a purpose driven company, aimed squarely at educating and inspiring architects across the world so they can thrive in their careers.

Our platform attracts architects around the world who want to push the limits of their industry. Our content — which includes podcasts, design tutorials and exam prep — helps architects keep pace with emerging technologies and software so they can do their best work.

Black Spectacles is Chicago-based with a fully remote staff. We are a BuiltIn Chicago Best Places to Work 2022 winner, and ranked #11 in Education on the INC. 5000 America’s Fastest Growing Company List in 2019. To keep that momentum going strong, we’re expanding our team of enthusiastic go-getters. We’re on the hunt for a Product Marketing Manager to serve as the champion for each assigned, as well as the owner of in-market product strategy responsible for maximizing revenue and sales pipeline.

You will:

• Lead experimentation, gain valuable customer insights, analyze results and implement new findings
• Develops a strong understanding of the Black Spectacles and Spectacular product portfolio, including product functionality, features, target audience, use cases, and value proposition
• Develops a strong understanding of the U.S. architecture and licensure space, including key roles and personas that regularly engage with BKS and SP+ products
• Learns and synthesizes the voice of the customer, including relevant user, buyer, and market/competitive landscape through research, analytics, feedback from the sales reps, account managers, customer success, and customers
• Serves as the BKS champion for each owned product including:
  • Designing effective internal and external communication strategies;
  • Serving as chief product advocate, providing guidance to marketing and sales teams to build awareness, deepen product knowledge, and drive pipeline build and acceleration, as warranted; and
  • Collaborating with Customer Success to champion the voice of customer in business decisions and product development
• Segments the market, develops positioning, storytelling, pricing, distribution, and bundling strategies that differentiate the product in the market
• Develops and refines sales enablement tools and strategies to support the selling process at all stages of the buyer journey
• Establishes effective go-to-market and annual product marketing plans with clearly defined Goals and Objectives, and that apply Best-in-Class Marketing Strategies to achieve the revenue, use, and satisfaction targets
• Communicate the product position and story through the creation and oversight of development of the messaging strategy and customer journey experience

Requirements

You might be a great fit if you have:

• Demonstrated prior experience as a Marketing or Product Manager
• A proven track record of working on cross-functional teams
• A strong track record and competency in customer research and strategic product positioning
• Demonstrated ability to effectively manage projects
• Strong verbal and written communication skills
• Strong interpersonal skills; you’re able to interact successfully with customers, sales team, product development team, and product management team
• Good time management skills and organizational skills
• Proven ability to work in an accelerated, deadline driven, collaborative climate.

(Even if you don’t check all of these boxes, we’d still love to hear from you!)

Benefits

• ‘Work from wherever’ policy
• Unlimited Vacation
• Blue Cross Blue Shield health, dental, vision, short-term / long-term disability and life insurance
• Flexible Savings Accounts and Health Savings Accounts
• 401k with Employer match
• Profit sharing program
• Employee referral program
• Commuter pre-tax program
• Frequent team events & quarterly social gatherings

Here at Black Spectacles, our most critical Core Value is ‘making it safe to share ideas’, and we know our best ideas will come from a diverse group of ideators. We are committed to reducing barriers to entry both in our industry and how we grow our team, and acknowledge an equitable hiring process is the key to doing so. Black Spectacles is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity, sexual orientation, physical disability, mental disability, intellectual disability, learning disability, age (40 and older), citizenship status, genetic information, marital status, citizenship status, military and veteran status, victims of domestic violence, status as being under an order of protection, lack of a permanent mailing address or using the mailing address of a shelter or social service provider, or any other characteristic protected by law.