Product Marketing Manager - Consumer at Plaid - San Francisco

Product Marketing Manager - Consumer

Plaid · San Francisco

Company

Plaid

Location

San Francisco

Type

Full Time

Job Description

Team: Product Marketing

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product, Sales, and Marketing teams, driving go-to-market strategies from defining product-market fit pipeline development and acceleration to creating compelling messagingnarratives, influencing product direction based on customer feedback and driving marketing adoption execution.

In this role, you will act as the quarterback for Plaid’s cohesive consumer strategy. You will unify multiple products into clear consumer messaging and GTM strategy use cases and narratives. You will partner closely with Product to shape product-market fit and influence roadmap decisions. You will partner with brand and growth marketing on defining consumer channel strategies and helping these teams enact the recommendations based on your consumer expertise.

Responsibilities

Lead consumer positioning and messaging across products, ensuring a unified narrative.

Identify and validate product-market fit through customer insight, data, and experimentation.

Partner cross-functionally with Product, Sales, and Marketing to launch and scale products.

Develop a perspective on Plaid’s consumer brand strategy and assist in implementation as needed

TBuild ICPs and translate consumer user needs into compelling B2B buyer value.

Influence roadmap decisions by advocating for consumer needs and market signals.

Qualifications

6+ years in Product Marketing, preferably in fintech or consumer technology.

Experience leading positioning and GTM for consumer-facing or platform products.

Proven track record influencing Product and cross-functional stakeholders.

Strong analytical rigor – comfort using funnel metrics to drive strategy.

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