Product Marketing Manager Sage Intacct (Remote)

Description

Position at Net at Work

Net at Work provides next-generation technology solutions and services that enable our clients to unleash the power of their businesses. These solutions are customized to meet the demands of specific industries through the integration of best-of-breed applications. With expertise in finance, accounting, operations, workforce management, and customer experience, Net at Work serves as a trusted advisor, helping small- and mid-sized businesses keep pace with the competition, win new customers, improve profitability, and thrive in the digital economy.

Having started with just two employees, Net at Work is now more than 300 employees strong, and we are still growing. We are looking to expand our team with experienced professionals who share our core values and are problem solvers, promise keepers, collaborative integrators, inspiring coaches and driven intrapreneurs.

This opportunity is a classic product marketing management (PMM) position for our growing Sage Intacct practice within Net at Work, one of the largest resellers in the Sage partner community. The successful candidate will bring a wealth of strategic product marketing and ERP expertise to produce, execute upon and measure an effective go-to market strategy in support of the practice's growth objectives.

In this position, you will spearhead marketing efforts to:

• Understand our Sage Intacct customer base, segmentation, target industries, product and service offerings and lay out our vertically oriented go-to market strategy, including competitive intelligence, that spans cross-practice, cross-market initiatives to differentiate both Net at Work and its Sage Intacct practice
• Incorporate corporate messaging, value propositions and content to develop practice-specific content and co-branded Sage content to propel conversion rates throughout the funnel
• Determine market segmentation and trends, buyer profiles and personas and purchase triggers to create compelling stories that feed into timely and results-driven campaign execution plans
• Collaborate with marketing, sales enablement, direct sales, ISV marketing relations, professional services, communications, IT and other internal and external stakeholders to properly align resources and maximize impact

You will work within a high-performing marketing organization comprising product marketing, demand generation and alliance partnerships, reporting to the Director of Product Marketing.

Responsibilities:

• Segment and validate our target markets and define our ideal customer profile to successfully position our solutions as part of a DOP offering
• Develop and maintain buyer personas to influence product positioning, solution development and sales support
• Drive comprehensive competitive analysis, optimizing output for application across functional and sales teams
• Develop a clear understanding of market dynamics and solution features to accurately position them in marketing programs
• Develop and execute the go-to market strategy, including content creation and tactical campaigns, alongside demand generation and practice resources to impact marketing qualified lead generation goals
• Conceptualize and develop solution messaging and materials to best position our platform
• Work alongside sales enablement to deliver sales training and resources to increase mindshare and product adoption in support of revenue targets for the global sales organization
• Establish, track and measure appropriate KPIs to understand the impact of product marketing programs on sales cycles and pipeline
• Provide market insight into product direction

Requirements

• Knowledge of the ERP application landscape or similar enterprise applications for the SMB market
• Quickly gain an understanding of Sage Intacct and its partner and channel community, competition, price and Net at Work differentiators to feed into messaging, positioning and the go-to-market strategy
• Skilled in gathering information from multiple data sources and collaborating with stakeholders to synthesize and deliver effective and timely campaigns
• Results-oriented with strong time management skills and capable of performing well in a fast-paced environment and highly organized to effectively manage multiple projects with tight deadlines
• Excellent written and verbal communication skills with a demonstrated ability to provide compelling external-facing materials

Qualifications:

• 4 plus years of Product Marketing in the tech industry• Proven success in creating product marketing strategies including planning, development, and execution through go-to market • Background in marketing cloud-based services and solutions• A proven record of crafting compelling positioning and thought leadership content

• Hands-on ability to build a range of marketing and sales assets (including on-message product demo videos, sharp succinct slide pitch-decks, battle cards, etc.)
• Experience with project management tools to design and coordinate frequent and intricate campaigns
• Innovative, analytical, process- and detail-oriented
• Exceptional team player with proven ability to lead through influence
• Excellent written, verbal and visual communication

Salary range: $95,000-$120,000. "Please note that the quoted pay range for this job is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) experience, including industry or product specific experience, education, knowledge, skills, and abilities, as well as internal equity, alignment with market data, and/or other applicable laws".

EOE/Diversity & Inclusion Statement

Net at Work is dedicated to unleashing the power and potential of our employees and teams by creating a vibrant and inclusive workplace where each employee can be their best. We are committed to fostering, cultivating, and preserving a culture of diversity and inclusion. We embrace and encourage equitable treatment of our employees and strive to create a work environment free of discrimination at all organizational levels and in all forms. Net at Work recognizes the rights of all individuals to mutual respect and the acceptance of others without biases based on differences of any kind.

Net at Work is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members that is free of discrimination and harassment. All employment decisions at Net at Work are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, gender, gender identity or expression, sexual orientation, national origin, veteran or disability status, or any other status protected by the laws or regulations in the locations where we operate.