Product Marketing Manager - School Products

Product Marketing Manager 

Reports to: Chief Marketing Officer 

Location: Hybrid - Newmarket - 2-days on-site, 2-days WFH

Hours: 32 hours across a 4-day week (no salary sacrifice) 

Salary: £40,000 - £50,000 

Product: Wonde - School Products - &

Who we are and what is important to us:

Beyond unifies three technology-driven brands, Wonde, Evouchers and Secure Schools. 

Each brand shares a vision to reduce the friction of adapting technology, to help customers navigate an often overwhelming area and provide powerful solutions that make their everyday life easier. 

The three brands run independently with the autonomy to continue to prosper although as part of the Beyond team, you’ll join a wider, supportive environment where you’ll be able to pull on the expertise and capabilities of the group. 

We do not limit ourselves to standing still. We look ahead and strive to disrupt the sector we operate in. We believe technology should not be complicated or overwhelming. It should do what it says - quickly, safely and efficiently.

Who Wonde is:

Wonde provides a range of innovative technological solutions tailored to the education sector. These products enhance the efficiency and effectiveness of school management, communication, and data integration, reducing the friction of adoption of technology and making sure everyday school life is a bit easier.

MyLogin is a super-fast single sign-on solution that allows students and teachers to access learning tools with simple, child-friendly login options. As a new product on the market, MyLogin requires strong marketing focus to establish its position.

Edusync is a provisioning tool which ensures the automatic synchronisation of data from a school to either Google, Microsoft, or Apple. This innovative solution saves time, improves accuracy and keeps schools' data secure. 

Job snapshot:

As Product Marketing Manager for our School Products, you'll have the exciting opportunity to shape their growth across our key territories (including UK, APAC, and South Africa), making them an essential part of any school's IT infrastructure.

You’ll play a key role in developing and launching strategies that drive product adoption and retention, creating engaging marketing campaigns based on customer insight. You will use multiple channels to manage and implement these strategies including exhibitions, digital, and direct. You’ll collaborate closely with our product development, sales, and customer success teams to ensure our products meet market needs and achieve our business goals.

What you’ll be doing:

• Embed in the school products teams to deploy successful multi-channel marketing campaigns focused on driving brand awareness, customer engagement, acquisition and retention.
• Own a comprehensive calendar of marketing activity spanning the academic year, driving projects through on time and on budget. This can include nurturing communication plans, website development, collateral, exhibitions, and more.
• Study and understand customer wants and needs to meet customer expectations and ensure these are reflected in the product team’s focus, and in marketing messaging across all touchpoints. 
• Partner closely with the Product Manager to define value propositions across existing and future products. 
• Identify new opportunities, trends and content opportunities that will drive product adoption and advocacy. 
• Drive brand awareness and educate customers on each school product's activities, products and solutions.
• Develop and execute activities to enhance customer experience (schools and multi-academy trusts, resellers, and third-party applications) at every point of their journey with the brands. 
• Work with key team members including our; Event Manager, Community Manager, Digital Marketing Manager and Head of Sales to ensure the brand presence, voice and activity are in line with marketing objectives, leveraging customer interaction and ensuring consistency of messaging.
• Liaise with the internal team of designers, web developers and social media experts, plus external agencies to implement marketing campaigns.
• Write and create content for various purposes, including website, print, blogs and more.
• Provide advice and guidance to colleagues within Beyond to support wider business objectives in areas of expertise 
• Collaborate with wider teams to further define and expand the scope of existing opportunities.

What we’re hoping you’ll bring:

• Previous and demonstrable product marketing experience. 
• Demonstrable experience in a start-up/scale-up environment, supporting a product and team in their infancy.
• Proven experience in a B2C environment, preferably technology-focused. 
• Experience working within education and/or technology is an advantage.
• The ability to create and deliver ideas that complement the company’s objectives.
• Ability to deliver high-quality work against defined objectives and deadlines.
• Strong listening and communication skills with the ability to collaborate and build positive relationships internally and externally.
• A great team player, capable of working closely with different people and organisations to achieve objectives.
• Self-motivation with the confidence and enthusiasm to take the initiative and get things done.
• Ability to prioritise workflow.
• Demonstrable experience with core marketing competencies and practices.

What to expect in the hiring process: 

1. Exploratory Telephone Conversation with the Talent Team:  A relaxed discussion to explore mutual expectations, including culture fit, background, and interests.
2. Second Interview with the Hiring Manager and Product Marketing Manager: Virtual conversation focused on skills and experience 
3. Final Interview with Hiring Manager and Product Marketing Manager: Face-to-face conversation and exercise-driven
4. Offer stage!

What you'll get:

Beyond is much more than just a place to work. It is a place to grow, innovate, excel and learn. We have tech people, creative people and people people, all focused on providing a superior customer experience. 

We value, support and champion those we work with - promoting personal growth and happiness. We get that our success is dependent on the collective energy, intelligence and contributions of all our team members and we are committed to ensuring our work environment is the best it can be. 

We value your commitment and have worked hard to create adaptable and comprehensive benefits packages to suit individual needs, although you can expect the below as standard:

• 4-day working week 
• Flexible working schedule/work-from-home opportunities
• Onsite gym facilities 
• Annual personal and professional development budget 
• Buying and selling holiday scheme
• Additional holiday for length of service 
• Annual allowance for volunteering days 
• Onsite trained mental health and well-being champions 
• Monthly lunch club (on us) 
• Comprehensive wellness programmes (think meditation retreats and continuous access to well-being apps/initiatives) 
• Enhanced maternity, paternity and adoption benefits 
• Electric car scheme 
• Cycle to Work Scheme 
• Eye examination scheme 
• Financial contribution to the set up of work-from-home environments 
• Use of new and leading technology in the form of Apple products 
• Frequent company-funded social events
• Office closure between Christmas & New Year 
• Access to continuous learning and development opportunities
• Comprehensive employee referral scheme 
• Casual Dress Code

In addition to the above, you’ll have access to our ‘take your pick’ benefits scheme, which is tailored specifically to you and includes: 

• Enhanced pension payments
• Retail vouchers 
• Private medical insurance
• Dental plan 

If you're selected, we'll guide you through the following checks as part of our offer process:

1. DBS Check: Verification of criminal records.
2. Right to Work: Confirmation of legal work eligibility.
3. References: Automated verification based on HMRC records.

We're excited about finding the right person for this position! With the dynamic market conditions, we're not setting a fixed application deadline. We encourage you to apply as soon as possible, as we'll be filling the role once we find the perfect match.

At Beyond, we celebrate diversity and are committed to being an equal-opportunity employer. We welcome candidates from all walks of life. If you need any accommodations during the application process, please don't hesitate to call or email us.