Product Marketing Manager - The Toro Company

Who Are We?

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St. Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and an average employee tenure of 15 years, come find out what makes The Toro Company the best place in the Twin Cities to build a career.

Lead Toro's Landscape Contractor Equipment (LCE) product platforms for the North American market focused on professional contractors utilizing Toro's industry leading and battery technology, connected software solutions, connected (IoT) based products. Manage customer-focused product portfolios, built from strategic market intelligence, to achieve and exceed divisional growth, market share, and profitability goals.

The candidate will have an incredible passion to understand the professional landscape contractor customer and excel in product management to deliver differentiated value propositions focused on improving customers businesses. This candidate must be highly collaborative, working to gain alignment and buy in across multiple stakeholders.

What Will You Do?

• Identify and execute new product launches and business development opportunities in the professional market using Toro's 6-stage gate review process
• Initiate in-field market and/or customer research activities to measure Toro market share, customer requirements and market needs, and test new product and service concepts.
• Direct retail sales promotional strategy through price models, regional analysis, and competitive marketplace intelligence.
• Collaborate with aftermarket parts personnel to develop holistic parts and accessories growth plans.
• Partner with customer care team to create product and sales training courses for new and current products.
• Spearhead strategic professional brand development via customer profile focus.
• Establish and maintain relationships with professional customers and territory sales field personnel.
• Develop and execute annual business category plans achieving financial, sales, share, inventory, warranty, and other agreed upon measurement targets.
• Effectively present recommended objectives, strategies, action plans, and business policies to the division management team.
• Track market reaction, acceptance, and effectiveness of marketing programs and policies.
• Prepare marketing collateral as it relates to promotions, advertising, public relations, and trade shows.
• Perform other tasks and assignments as requested.

What Do You Need?

• Bachelor's degree in marketing related field and 5 plus years of product related-experience; or MBA degree and 3 plus years of product-related experience.
• Experience managing a significant product category with full P&L responsibility preferred.
• Possess or Ability to learn product technical features and workings including but not limited to mechanical, battery, or software. An IoT background is highly desirable.
• Demonstrated success in go-to-market commercialization with experience managing significant launch efforts of new products. Preference given to candidates with experience in distribution, landscape contractors, or dealer based businesses
• Strong analytical skills with superior interpersonal, communication and leadership skills.
• Proven team player, fully supportive of division, and company objectives and culture
• Travel required: Up to 25%, for customer research and industry / customer events

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including:

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.

• Location - Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!

• Food - Take advantage of our onsite cafe, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.

• Wellness - The Toro Company's HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to all employees.

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.

• Summer Hours - Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.

• Flexible Work Arrangements - This team is currently implementing a hybrid work schedule. The opportunity to collaborate in the office and work from home part-time, has promoted team-building and flexibility. #LI-Hybrid

• Competitive Salary - The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the Even app.

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.