Product Marketing Manager - The Toro Company

Who Are We?

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and an average employee tenure of 15 years, come find out what makes The Toro Company the best place in the Twin Cities to build a career.

As a Product Marketing Manager you will support the global business objectives of the Commercial and International divisions by efficiently and effectively managing assigned product line(s) through their entire life cycle. Key functions include: identifying unmet customer needs and growth opportunities and communicating them via the multi-generation product planning process (MGPP); leading new product development projects in partnership with Engineering, ensuring that customer requirements are met, and that schedule and financial targets are achieved; working with the Marketing and Communications team to effectively and successfully launch new products, all while completing other necessary day-to-day product management tasks.

What Will You Do?

• Coordinate global Voice of the Customer (VOC) activities and other market research to fully understand customer requirements and drive decisions for assigned product line(s).
• Develop, present, and execute an annual MGPP for assigned product(s).
• Lead new product development projects, utilizing Toro's product development stage gate process, serving as the advocate for the customer, developing and communicating clear product specifications, functionality, capability and performance requirements, and identifying necessary accessories.
• Contribute to monthly project review meetings and project stage gate approval meetings.
• Collaborate with engineering and test functions to ensure appropriate design criteria and test plan for quality and lowest possible warranty.
• Develop product launch plans in collaboration with market managers and marketing communications teams.
• Engage in the global Sales Inventory Operations Planning (SIOP) process, with primary responsibility for annual sales and inventory projections, as well as model line-up transition planning and execution as appropriate.
• Monitor and analyze retail sales, distributor order activity, and field inventory position.
• Deliver against annual net sales, retail sales, and inventory goals for product line(s).
• Collaborate with regional marketing managers, sales team, and finance team regarding market and product pricing strategies
• Prudently manage product line budget(s).
• Regularly participate in product Design and Cost Improvement (DCI) team meetings.
• Participate in Product Quality Initiative (PQI) team analysis, action plans, and reporting.
• Build and maintain strong relationships with engineering, sales and customer care teams.
• Provide Toro internal sales people and channel partners with timely and accurate product information.
• Plan and deliver product sales training, including participation in live training events and recorded product webinars.
• Develop content for sales training tools and marketing collateral materials.
• Monitor competitive product activity, and develop competitive product comparisons for use in training Toro and distributor sales teams.
• Support industry trade shows, customer experience events, and other key divisional events, activities and initiatives.
• Complete other special assignments, duties, and tasks as required.

What Do You Need?

Product Manager I: Bachelor's degree in product management, marketing or engineering and 4+ years of applicable experience (or MBA with 2+ years applicable experience) in durable goods.

Product Manager II: Bachelor's degree in product management, marketing or engineering and 8+ years of applicable experience (or MBA with 6+ years applicable experience) in durable goods.

Product Manager III: Bachelor's degree in product management, marketing or engineering and 12+ years of applicable experience (or MBA with 10+ years applicable experience) in durable goods.

• Ability to clearly understand target markets, clearly articulate customer needs, and propose product concepts and solutions to Toro internal personnel to drive incremental growth.
• Experience to include new product development in durable, service-oriented goods
• Ability to effectively participate in cross-functional teams.
• Ability to manage multiple projects.
• Strong analytical skills.
• Experience managing profit and loss (P&L) statements.
• Experience marketing through a business-to-business dealer/distribution system is highly preferred.
• Excellent verbal/written communication skills and influencing ability.
• Self-starter with a bias for action and ability to simultaneously lead multiple project teams.
• Strong technical aptitude enabling communication, understanding, and collaboration with technical service and engineering.
• Ability to quickly assimilate and synthesize a significant amount of complex information and work with team members to make sound business, product and financial decisions.
• Strong analytical abilities to review and summarize data for presentation, direction and decision making.
• Fluent in Microsoft Office suite of products.

Other Job-Related Components:

• Ability and confidence operating and training others on assigned product line(s).
• Physical ability and willingness to perform product set up and operating adjustments.
• Travel requirement: up to 25%, including international travel.

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including:

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.

• Location - Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!

• Food - Take advantage of our onsite cafe, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.

• Wellness - The Toro Company's HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to all employees.

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.

• Summer Hours - Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.

• Flexible Work Arrangements - This team is currently implementing a hybrid work schedule. The opportunity to collaborate in the office and work from home part-time, has promoted team-building and flexibility. #LI-Hybrid

• Competitive Salary - The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app, formerly the Even app.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you'll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy and related needs and conditions, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.