Product Marketing Manager - Trusted Call Solutions

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What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.
What You'll Bring:
The Product Marketing team is tasked with driving adoption of TransUnion's global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team. What you'll bring to our team:

• 5+ years of experience in product marketing and/or product management, preferably with experience driving market adoption of communications and/or contact center solutions
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches targeting a specific market audience, e.g. Financial Services, Collections, Insurance or Public Sector
• Demonstrated history of delivering innovative positioning and sales enablement initiatives to drive significant revenue growth
• Passion to track emerging trends specific to discrete vertical markets, competitive approaches and use cases to communicate effective and relevant value propositions
• Excellent communication and public speaking skills with ability to communicate across all levels of an organization
• Self-motivated and able to work in an organized way in an extremely fast-paced environment with minimal supervision
• Strong project management, attention to detail and bias towards execution
• Exceptional content writing skills both for print and web with an eye for design
• Experience with agile environments and a "get-it-done" attitude
• Ability and willingness to travel up to 20% (primarily US-based)
• Thorough understanding of the market sizing and market segmentation
• Ability to lead through influence and negotiation with skills that range from crafting strategies from broad business objectives to the "roll-up the sleeves" execution of product details
• Excellent organizational and interpersonal skills, able to prioritize multiple competing priorities

Impact You'll Make:
TransUnion offers a broad array of products customized to each aspect of our clients' business: credit risk management, marketing segmentation, fraud and identity management, collections and risk decisioning. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.
As TransUnion evolves and expands offerings in the contact center operations space, the Product Marketing, Vertical Specialist role supports the expansion and growth of the Contact Center & Communications business through the development of vertical specific go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content to thought leadership campaigns. Your impact to the success of the team will include the following:

• Act as a primary consultant on all contact center & communications solutions product marketing matters for one or more specific vertical markets, e.g. Financial Services, Collections, Insurance or Public Sector
• Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market specific to a vertical market
• Perform market research and competitive analysis for the product positioning and to drive sales enablement
• Work cross-functionally with product marketing leaders for other solutions, e.g. Marketing Solutions, for a coordinated go-to-market program to serve a specific vertical initiative.
• Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development (in collaboration with Sales Operations / Enablement teams)
• Create vertically tailored content for presentations, sales training, product sheets, case studies, demonstrations and blogs
• Develop thought leadership content that highlights proven market success and clear differentiation of our fraud solutions relative to market alternatives
• Share expertise and best practices for marketing communications, plans, promotional materials and strategies to meet product revenue objectives
• Track key performance indicators to monitor and enhance product marketing effectiveness

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
During the COVID-19 pandemic, TransUnion has several safety protocols in place to protect associates, customers, and visitors. You may be required to be fully vaccinated against COVID-19 as a condition of employment and/or to participate in certain work-related activities. Exemption is available to qualified candidates as a reasonable accommodation.
TransUnion's Internal Job Title:
Sr Consultant, Product Marketing