Product Marketing Manager

Outset invented a better way to do research: AI-powered user interviews.

Global brands like Hubspot Microsoft Uber and Nestle use Outset to achieve deeper qualitative insights about their users at unprecedented speed and scale.

The research industry is massive (>$140B and growing) and ripe for disruption. Incumbents are outdated slow and burdened by high-cost services. That's our opportunity.

Outset is backed by top Silicon Valley investors and raised a $30M Series B in December 2025—less than six months after our Series A—led by Radical Ventures with participation from M12 (Microsoft’s venture arm) 8VC Y Combinator and Adverb Ventures.

The raise follows a breakout year with our business growing 8x as enterprise customers across industries adopt our category AI‑moderated research as the new standard for understanding people.

We’re a tight-knit team based in San Francisco’s Financial District serving some of the world’s largest enterprises

We’re looking for a Product Marketing Manager (PMM) to own go-to-market strategy positioning and product storytelling for our core platform. You’ll partner closely with Product Sales and Customer Success to translate product value into compelling messaging launch new features and drive market adoption. This role is ideal for someone who thrives on strategy cross-functional collaboration and creative storytelling.

Responsibilities

• Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements.

• Own product messaging positioning and competitive differentiation across channels.

• Conduct market research and customer insights work to uncover needs trends and growth opportunities.

• Create enablement materials (decks one-pagers playbooks) to arm Sales and Customer Success with clear effective messaging to drive pipeline and customer adoption.

• Partner closely with content to ensure our product marketing and content marketing strategies are aligned–and jump into create content where needed.

• Partner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle.

• Ensure customers are a key part of all of our content and create customer-specific content to support sales.

• Deeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further

• Implement modern tools AI and workflows for product ecosystem campaign and content marketing including demos videos resources etc.

Qualifications

• 4–7 years of experience in product marketing ideally in B2B SaaS or technology environments.

• Proven success managing full-cycle product launches or go-to-market initiatives.

• Strong understanding of buyer journeys market segmentation and competitive analysis.

• Excellent storytelling writing and presentation skills.

• Highly collaborative and comfortable working with cross-functional teams.

• Comfort with and/or ability to quickly learn these tools for competitive intelligence content creation/video sales enablement design etc.

Benefits

• Daily collaboration with founders shaping the core product vision.

• Exposure to and collaboration with design and research leaders at top global brands.

• Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate including skill set depth of experience and certifications.

Outset is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees free from discrimination based on race religion color national origin gender sexual orientation age marital status veteran status disability or any other protected class.

What We Do

Outset invented a better way to do research: AI-powered user interviews. We created this new category of research technology and now it's growing wildly. Global brands like Hubspot Microsoft Uber and Nestle use Outset to achieve deeper qualitative insights about their users at unprecedented speed and scale. The research industry is massive (>$140B and growing) and ripe for disruption. Incumbents are outdated slow and burdened by high-cost services. That's our opportunity.

Why Work With Us

Outset is backed by top Silicon Valley investors and raised a $30M Series B in December 2025—less than six months after our Series A with our business growing 8x as enterprise customers across industries adopt our category AI‑moderated research as the new standard for understanding people. We’re a tight-knit team of 30.

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