Product Marketing Manager (US, Remote)

Hey there, job seeker! Let's kick this off by introducing ourselves.

We're Sendlane, a SaaS startup disrupting the eCommerce industry by unifying the marketing tech stack for DTC brands with a unified approach to email, SMS, and reviews. We are in a hyper-growth phase and looking for a rockstar Product Marketing Manager to join a highly dynamic marketing team. In this role, you will be reporting to the Head of Marketing (that's me! The one writing this job description) and a member of the marketing team while working closely with the Product Team. You will be responsible for curating the voice and messaging of Sendlane, both internally and externally. This comes with a laundry list of responsibilities, but your North Star in this role is communication, and-trust-you will be doing A LOT of it. Essentially, you will eat, sleep, and breathe the Sendlane product.

Before we go any further, here's what we want to see from you in terms of your experience:

• You are a seasoned product marketer with a strong background in eCommerce as well as proven experience in the realm of SaaS.
• You have in-depth knowledge of product marketing strategies and a track record of implementing successful initiatives to drive sales and customer engagement.

Check, check? Great! So how exactly are you going to absolutely crush it in this role?

To thrive as our next Product Marketing Manager, you need to be excited about rolling up your sleeves-always ready to create the resources needed for your go-to-market strategy. You take pride in being the foremost expert of Sendlane users and prospects-knowing who they are, what they care about, what motivates them, and how we make their lives better! Your excellent communication skills allow you to inspire others through your persuasive storytelling. You are highly inquisitive- constantly digging to find data on the latest industry and user trends. And you're a driven, self-starter who has strong opinions about what we should build and why.

The expectation is that to accomplish your goals, you'd become our product expert, actively staying educated on our most recent upgrades, changes, and features while documenting thoroughly and sharing accordingly. Meanwhile, you're monitoring and documenting our competitive landscape. When the time comes, outside of ensuring consistent and detailed continued education for our clients and existing employees, you'll be responsible for onboarding new employees by driving product knowledge, engagement, and activation time.

Because you're you, we know reading all that was easy, BUT you want the clear-cut info. What we're really going to be asking of you every day? Ask, and you shall receive! Here's what you can expect to be responsible for in this role:

• Know our product and market cold so you can actively stay educated on our newest upgrades, changes, and features, and lead our GTM strategy
• Improve customer experience (thus, customer retention) by increasing product activation and support through education (webinars and training videos)
• Communicate the vision/value props of our product offerings to the marketing, sales, and CS teams and develop tools that facilitate the selling process
• Create and maintain an up-to-date competitor knowledge base and resources to enable the sales team to understand the competitive landscape better
• Support the content team to develop customer stories and produce more technically focused articles
• Build upon product messaging that sets new products apart from others in the market
• Drive engagement through the design, implementation, and continuous evolution of the Sendlane orientation experience specifically focused on the alignment, training, education, and development of both our employees and our users

Truthfully, it's impossible for us to list everything you'd be responsible for because we're a growing company and even our responsibilities evolve on a daily basis. That said, as long as you're motivated to learn a ton and absorb everything you can with the possibility of growth potential, then this is the position for you.

Phew, alrightlet's take a break and talk about what's in it for you!

We strive to ensure that our employees have the best experience possible (while still remembering that you are here to do a job). So here's what we offer in addition to the rockstar team you'll be working with:

• 100% Remote
• Medical/Dental/Vision
• 401k Match after 1 Year
• Unlimited PTO
• We pay you to GO AWAY-$1000 bonus for taking 5 or more consecutive business days off!
• Up to 6 Weeks of Paid Parental Leave
• Equity-If you're helping us build, we want you to have a piece!
• Equipment for your home office (including a MacBook, a giant monitor, and an annual stipend to get your office set up!)
• Team building and consistent team engagement

Sound like the perfect role for you? Great! We can't wait to meet you.

**PLEASE NOTE: This role is LIMITED to USA ONLY****

**This role pays $75,000 - $95,000***