Product Marketing Manager, Woo

WooCommerce is the world’s number one ecommerce platform powering over 3.6M stores online including our own at woocommerce.com. Built on WordPress WooCommerce is open source and empowers anyone anywhere to sell anything. In fact one in five online stores are powered by WooCommerce including Thermos Nutribullet and UppaBaby.

As part of the Automattic family WooCommerce is fully distributed with no physical offices. The flexibility and autonomy that come with working from home are in our DNA–we provide benefits and resources to support your growth while doing your best work from anywhere in the world. We have a huge footprint but we’re a small company with an unparalleled ecosystem. That means everyone here has the opportunity to make a visible profound and lasting difference while helping merchants builders and our partners that rely on WooCommerce every day.

About this role

Our team is looking for a product marketing manager who can offer both execution and strategic marketing skills to help drive stepwise growth for Woo.

You’ll be part of a product marketing team that supports our large community of merchants builders and partners. We support our customers by making sure that everything we do is from a customer-centric perspective whether it’s informing a go-to-market launch with customer research or digging into the data to measure the impact of our work.

Key responsibilities:

• Advocate for the voice of the customer: develop a deep understanding of our customer segments identify challenges and opportunities and form a perspective and execute an action plan for how Woo can better support their success.

• Work collaboratively with product creative operations and other cross-functional teams to communicate and drive our product marketing roadmap.

• Develop value propositions for our core WooCommerce platform solutions and products and produce marketing and enablement content such as content libraries case studies website copy blog posts and other assets in collaboration with internal and external creative resources.

• Conduct research into industries competitors customer insights and product features to develop compelling messaging and positioning.

• Own the go-to-market strategy and execution for new and existing products across various marketing channels and the customer lifecycle.

• Determine and be accountable to product growth success metrics and other KPIs to measure the impact of work that was done.

You:

• 7+ years of experience in ecommerce or payments product marketing working with product-led growth models.

• End-to-end go-to-market and other digital campaign support crafting positioning doing hands-on customer research and creating engaging content.

• Experience in owning a portfolio of products where you were accountable for adoption usage and retention goals.

• Self-driven starter with a deep curiosity to uncover and solve problems.

• Ability to manage multiple projects be proactive and stay organized.

• Comfortable operating in ambiguous environments where you may have to “build the plane as you fly it.”

• Strong in execution strategy development and program management.

• Experience synthesizing market intelligence and customer data into concise analysis that drives actionable outputs.

• Comfortable working with data and insights to drive decisions and understand the impact of these decisions.

• Flexible cross-functional and collaborative team player comfortable with a changing remote environment.

• Able to travel globally several times per year to execute and attend community events industry events and company meetups.

• Are inspired by the Automattic creed .

Salary range: $120000-$185000 USD - Please note that salary ranges are global regardless of location and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring which may in some cases go beyond the range stated for the right candidate.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country consult our Benefits Page . And check out these links to learn more about How We Hire and What We Expect from Ourselves .