Product Marketing Professional

Introduction
At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.
Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers.
When you join IBM you join a culture of openness collaboration and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities
We are currently seeking an experienced and passionate Product Marketing Manager to join our team. In this role you will work closely with our consulting team marketing discipline focals clients and partners to develop and execute comprehensive multi-channel marketing programs that drive the success of our products and services in our target client accounts.

The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners.

• Participate in interlocks with Consulting leaders assessing the readiness timing and roll out of market entry points within our consulting portfolios
• Support execution of the go-to-market strategy for different c-level buyer groups across both enterprise and industry domains (combining the strength of watsonx with consulting + our ecosystem)
• Support the creation of compelling full funnel marketing content and sales collateral including thought leadership content videos sales materials webinars blog posts presentations customer case studies demos and more.
• Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.
• Monitor analyze and report on marketing performance and adjust strategies as needed.
• Communicate project manage and collaborate across your cross-functional marketing peers aligning to sprint planning
• Stay current on industry trends market conditions and competitor activities applying insights to inform marketing strategies.

Required Technical and Professional Expertise

• 3+ years of experience in product marketing preferably in a B2B environment.
• Proven track record of developing and executing successful product marketing plans.
• Strong communication and writing with the ability to distill complex ideas into clear and compelling messaging.
• Strong analytical and problem-solving skills with the ability to draw insights from data and apply them to marketing strategies.
• Familiarity with marketing tools and platforms such as marketing automation CRM and analytics software.

Preferred Technical and Professional Expertise

• NONE