Product Marketing Specialist

Job Title: Product Marketing Specialist
Location: Fremont, CA (hybrid)
Job Type: Full-time
Salary Range: $70,000-$110,000
Paragon Genomics is a fast-growing life sciences company developing advanced reagents and assay kits for next-generation sequencing (NGS). We are seeking a highly versatile Associate Marketing Manager to join our growing team. This position will be responsible for driving the marketing programs for the Company across all of its products in the Next-Generation Sequencing (NGS) target enrichment and library preparation market. This person will plan and execute marketing activities, including trade show attendance, digital and content marketing, social media, technical presentations, market research and analysis, and customer development, to build brand awareness and drive sales.
This position requires a person with strong demonstrated skills in all aspects of product marketing: strategic (go-to-market), tactical (digital and content marketing), and supportive (sales training and collateral). The ideal candidate will have: (1) A technical and scientific background in molecular biology, cell biology, and/or biochemistry; (2) Experience in introducing and promoting life sciences products (especially Next-Generation Sequencing reagents) in the academic/NGS service/pharma markets; and (3) Excellent organizational and interpersonal skills, as well as excellent written and verbal communications skills.
Key Responsibilities

• Develop and execute highly effective marketing programs and campaign materials to support product launches, lead generation, and brand awareness.
• Participate in the development of digital marketing strategy, including email campaigns, SEO/SEM, social media, etc.
• Collaborate with sales, and other teams to develop go-to-market plans for new product launches and feature releases.
• Create compelling marketing collateral, including product messaging, value propositions, sales enablement materials, case studies, and presentations.
• Ability to distill highly technical data to focused materials that can be easily digested by a broad audience, including customers, scientific community, distributors, etc.
• Strong technical understanding of NGS sequencing technologies/targeted sequencing and workflows, including current and future applications.
• Partner with sales teams to provide product training, develop sales tools, and support sales efforts with effective marketing materials.
• Analyze marketing and sales data to evaluate the performance of product marketing activities and make data-driven recommendations for optimization.
• Monitor industry trends, market dynamics, and competitor activities to identify opportunities and threats. Use insights to adjust marketing strategies and tactics as needed.
• Serve as a product evangelist both internally and externally, representing our products at industry events, conferences, webinars, and customer meetings.
• Plan, coordinate, and execute conference exhibition and attendance.
• Generate and update marketing collateral, web pages, and customer-facing presentations.
• Direct product management activities such as creating SKUs, updating user guides, launching products, managing KOL relationships, collecting customer voices on new products and feedback on existing ones, and working with R&D on customer and product requirements.

Required Skills, Abilities and Experience

• Willing to travel up to 10-20%.
• Excellent analytical, problem-solving, and interpersonal skills.
• Critical thinker with independent decision-making capabilities.
• Excellent communication skills (verbal, written, and presentation).
• Proactive; able to anticipate needs; forward thinking.
• Highly collaborative; able to work well within multidisciplinary teams.
• Ability to multi-task, perform under pressure, adapt to changes (e.g., priorities and timelines), and work in a fast-paced and quickly changing environment.
• Strong business acumen, emotional intelligence, and organizational skills.
• Experience in marketing life sciences products, especially NGS target enrichment and library preparation reagents.
• Experience in various forms of digital marketing, including email marketing, search engine marketing (SEM), search engine optimization (SEO), content marketing, etc.
• Excellent technical writing, creative/graphic design, and editing skills.
• Proficient in Microsoft PowerPoint, Excel, and Word.
• Proficient in Adobe Illustrator or equivalent software.
• Proficiency in WordPress preferred.

Qualifications and Background

• Four-year degree in a relevant field (e.g. Biology, Molecular Biology, Biochemistry, Chemistry); Advanced degree (MS, Ph.D.) preferred, but not required.
• Minimum of 1 year of NGS or PCR based assay development experience required.
• Customer support experience is highly desirable.
• Experience in RNA sequencing, Illumina, and Ion Torrent sequencing is highly desirable.
• Leadership skills with a desire for career growth and advancement.

Additional Information:
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company’s rights to assign or reassign duties and responsibilities to this job at any time.
Paragon Genomics Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Please review our Job Applicant Privacy Policy at http://www.paragongenomics.com/job-privacy-policy/ for information about how your personal data is processed and stored.
About the Company:
Headquartered in the San Francisco Bay Area, Paragon Genomics is a fast-growing precision medicine company. Our patented targeted sequencing technologies CleanPlex® DNA, CleanPlex® RNA and CleanPlex® UMI provide comprehensive solutions to precision diagnostics in oncology, infectious disease, inherited disease, reproductive health, neurology, cardiology and many other applications. Our technologies and products have been adopted by hundreds of prominent Next-Generation Sequencing (NGS) labs globally. With our platforms, we can efficiently and rapidly produce unique and customized next-generation sequencing (NGS) assays to meet the needs of researchers, testing labs and biopharma precision medicine projects.
The Company was selected by a distinguished panel into the California Life Science Association F.A.S.T. Program in March 2016 and was accepted into the prestigious Stanford StartX Medicine Accelerator Program in September 2016.
Paragon Genomics offers a competitive and comprehensive employee benefits package, including medical, dental, vision and life insurance, flexible spending account, 401K, paid time off, and stock options.