Product Marketing Specialist

Job Description

IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 6,500 employees in more than 30 locations around the world. We aspire to work together with our employees and customers to apply light in ways that improve life.

Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged, diverse, and thriving workforce that drives a sustainable future for our company and society.

Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits.

Job Summary

This exciting new role will work alongside product marketing, demand generation, web, social media and event managers, as well as internal creative teams to increase communication and collaboration, and effectively execute the day-to-day priorities, resources and strategies that align with business goals.

Job Function

• Execution of marketing strategy, reporting, and optimization
• Effectively linking marketing strategy to execution
• Providing support and resources to close capabilities gaps
• Collaborating to create strategy for integrated marketing campaigns based on market segments to gain new customers and build repeat business
• Work closely with the product teams and collaborate with the sales team to connect with and convert leads

Requirements

• Bachelor degree in Marketing, Business, Communications or related fields
• 2 to 5 years of direct end-to-end marketing experience
• Exceptional communication, project management and problem-solving skills
• Experience withexecuting B2B and B2C campaigns
• Ability to work on multiple marketing programs simultaneously
• An understanding of current marketing trends

This position must meet Export Control compliance requirements, therefore a "US Person" as defined by 22C.F.R. §120.15 are required. "US Person" includes US Citizen, lawful permanent resident, refugee, asylee. License exception Technology and software under restriction (TSR) defined in 15 CFR 740.6 may permit person from Country Group B.

https://www.bis.doc.gov/index.php/documents/regulation-docs/452-supplement-no-1-to-part-740-country-groups/file