Product Marketing Specialist (Hybrid)

Job Description

The Product Marketing Specialist will support the strategy for product launches, operational announcements, and ongoing product initiatives. The Specialist will become an expert in all things Carnival product and be the point person for the Marketing organization for select product initiatives. The role will predominantly work with internal Creative Services and brief the team on key product milestones that require creative development and support across key marketing disciplines.

ESSENTIAL FUNCTIONS

• Develop a deep understanding of the Carnival product, including new ships, venues, experiences, and destinations.
• Identify key milestones and initiatives that require product marketing support that would resonate with our consumer targets.
• Become the connective tissue between the operational teams and the marketing organization by providing all relevant product information, including during weekly statuses with each channel.
• Develop relationships and work closely with relevant internal operations teams to support a road map of all upcoming product initiatives, ensuring that they roll into the Carnival brand's positioning pillars.
• Responsible for learnings and collecting all the new product information to be translated into a communication framework. This communication framework will include a message brief, that will inform the marketing teams of the go to market plan for all product launches, announcements, and milestones.
• Specialist will also be responsible for the collection of all assets that the individual teams will adapt for their channels.
• Specialist will align with each channel to identify how they will support this announcement; confirm they have all assets they need and track creative development from briefing stages to launch, ensuring there is a consistent message and visual.
• Support the development of the exclusive destination portfolio that Carnival ships sail to. As well as support the on-going integrated announcements surrounding Celebration Key, and Half Moon Cay.
• Support regional product plans as ships change ports and enter new markets.
• Assess the competition in that market and assist in developing the brief for internal teams to develop an integrated plan that introduces the new ship offering to the target audience.
• Support creative development of assets that will be adapted across all channels.
• Ensure all creative ladders back up to the overall brand strategy and is consistent with the messaging and visuals being leveraged across paid media.
• Working with the team on any evolutions to the customer experience onboard our fleet, as we look towards the future.
• No travel

QUALIFICATIONS

• Bachelor's Degree, required
• 3+ years - Brand or product management, required
• Proficient in Microsoft Office products (Word, Excel, PowerPoint)
• Strong understanding of digital applications/platforms (examples: mobile, web, tablet and social)
• Knowledge of current and future trends in digital marketing and communications platforms and applications
• Understanding the process in developing effective advertising campaigns
• Knowledge of media and creative analytics and experience with analyzing performance
• Astute attention to detail and accuracy
• Team player attitude
• Excellent verbal, written and presentation communication skills
• Ability to multi-task and deliver under pressure in a high-visibility role

#LI-GS1

#LI-Hybrid

The range for this role's base salary is $51,600 - $75,300. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays - All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee's discretion.
  • Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
  • Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement
  • On-site preschool program, wellness center, and health clinic at our Miami campus

About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.

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https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf