Product Marketing Strategy Associate

Job Description CIB Markets -Product Marketer - Associate - New York
The Markets Marketing Associate is responsible for creating, managing and delivering end-to-end marketing plans and activities for a portfolio of leading global markets products and solutions. Working in close partnership with product and sales executives and the broader CIB marketing and communications team, this individual contributor role is responsible for educating and equipping the business with integrated go-to-market plans.
The position will help drive marketing strategies across a portfolio of global markets products and solutions by developing a deep understanding of our strategic business objectives, positioning and suite of offerings. The individual should then use this expertise to create differentiated, audience-focused messages that are activated across the right channel mix.
This role will provide a curious product marketer the opportunity to create and take ownership of end-to-end marketing strategies, apply "big-picture" marketing ideas to spark internal and external engagement and, ultimately, simplify complex and technical concepts for J.P. Morgan prospects and clients. The Product Marketer will join a collaborative team that values a sense of humor, an inclusive mindset and challenging the "status quo."
Main Responsibilities:

• Plan and execute marketing programs to ensure effective, innovative and efficient delivery across the user journey for various products on J.P. Morgan Markets (jpmm.com).
  • Project manage and influence cross-functional marketing teams to deliver strategic messages and content through relevant internal and external channels.
  • Partner with business leads to align marketing plans to strategic business objectives and milestones, meeting regularly with key stakeholders to gather input, feedback and measure success.
  • Become the subject matter expert for a portfolio of products and solutions.
  • Build strong relationships among product and sales teams in a highly matrixed and geographically dispersed organization.
  • Create meaningful, relevant and compelling narratives for target audiences, supported by tangible proof points.
  • Monitor campaign results to optimize in real-time.
  • Measure the impact and effectiveness of campaigns, including preparing presentations of findings.
  • Work with 3 rd party vendor on media buying - from developing agency briefs based on campaign objectives to ensuring media assets are delivered on-time as required
  • Knowledge of implementing brand guidelines and ability to clearly communicate requirements in a practical manner.
  • Write, edit and contribute to the design of programs, including, but not limited to:
    • Direct marketing campaigns (including email).
    • Digital channels including web, online advertising and social media.
    • Global and regional sales tools (e.g., brochures, fact sheets, etc).
    • Product videos, interactive help guides.
  • Project manage your book of work, proactively provide updates to team and partners.
  • Utilize market trends, competitive and customer research to shape how we position our solutions in the marketplace.
  • Manage controls and procedures in accordance with compliance requirements.
  • Ability to prioritize and re-prioritize projects as business requirements shift.

Qualifications:

• Bachelor's degree in marketing or related field
  • • Knowledge of product marketing and digital marketing channels, including execution of tactics in a business-to-business marketing environment, with specific experience creating and managing marketing campaigns preferred.
    • Keen interest in learning about and understanding our eCommerce products and platforms.
    • High energy with the ability to manage multiple initiatives simultaneously under tight deadlines.
    • Excellent EQ and relationship skills, highly collaborative with the ability to build rapport and credibility quickly across all levels of our diverse, global teams.
    • Innovative mindset with an eye on constant, measured improvement.
    • Process driven mindset and attention to detail, with an interest in constantly learning new skills as required.
    • Excellent presentation and written communication skills, including copywriting, editing and proofing.
    • Keen attention to detail is a must.
    • Experience in media buying and creative agency briefings preferred.

About Us JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
Equal Opportunity Employer/Disability/Veterans
About the Team The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.