Product Operations Manager - Merchant Platform, TikTok Local Services

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners.
In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Job Description
- Develop effective operations and Go-To-Market (GTM) strategies based on platform product capabilities and business requirements related to merchant acquisition and order volume.
- Collaborate with product and regional BD teams to map out merchant operations, merchant segmentation, and profiling. Identify current-stage merchant recruitment targets and develop merchant recruitment plans.
- Utilize tools for product and market insights to establish growth and recruitment targets, devising operational strategies to attract merchant engagement and enrich the variety of products on the marketplace.
- Possess a deep understanding of search and recommendation mechanisms, partnering with product and traffic teams to establish a merchandise incubation mechanism, thereby boosting the turnover of merchant-side products.
- Build a data monitoring and performance evaluation system for merchant and product operations. Continuously analyze and summarize merchant operations, product variety, and competitiveness. Identify issues from data and refine strategies and product optimizations.

Qualifications

Minimum Qualifications
- Bachelor's degree with minimum 5 years of experience in product operation in global context.
- Fluency in English.
Preferred Qualifications:
- More than 5 years of local service/e-commerce/O2O industry related operation/product operation experience. Experience in merchant product and merchant operations, with strong strategic and analytical skills.
- Strong project management and cross-functional team collaboration is preferred.
- Good communication and coordination skills, empathy, and patience.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.