Product Segment Associate - RFID / Transponders / IoT

Required

• Minimum of 3+ Years of Technical Marketing experience
• Knowledge of RFID (HF, NFC, and UHF) technology is ideal
• Location: Europe, Asia, or US (remote)

Company Description

Identiv is a community of professionals dedicated to our mission to software-enable the entire physical world, making it as convenient, responsive, connected, and secure as the digital world.

We're executing our mission through two rapidly-growing business initiatives. Our Identity business deploys RFID devices into billions of things, connecting them digitally and allowing them to be identified, secured, and interacted with through software. Our Premises business does the same for places, deploying devices and software to identify, connect and make places more convenient and secure, all connected and enabled through software. RFID is the underlying technology making it all possible, together with a set of software, mobility apps, and devices.

Our Identity business focuses on High-frequency/NFC-based advanced applications across medical devices, smart packaging, consumer engagement, logistics, and other data-intensive, experience-driven markets. Our customers include some of the largest medical and pharmaceutical companies, mobile device leaders, consumer brand leaders, and industrial systems leaders worldwide. Our products were incorporated into about 200 million products last year.

At Identiv, everyone matters, and everything we do matters. We believe having the best people in the most exciting, aligned, relevant, and empowered roles with clear missions, goals, and metrics, is the key to our success.

Job Summary

As a Product Segment Associate with Identiv, you will lead the Transponder (RFID/HF) go-to-market strategy to ensure all marketing programs support Identiv's growth strategy. This position requires tight interaction with sales, marketing, and product development teams.

Success in this role requires a strategic and innovative mindset and the ability to read future market trends and needs, with strong teamwork and relationship-building skills. You will work with cross-functional teams across geographic boundaries. This role requires strong analytical skills, the ability to identify key market dynamics that impact the business, and a mindset that embraces change in a fast-paced and ambitious team environment.

Responsibilities

• Lead the strategic go-to-market plan and product/business unit positioning
• Lead new product introduction with Product Management
• Analyze marketing strategy from different points of view and influence multiple stakeholders in a matrix structure to work towards common goals
• Set breakthrough product marketing strategies and programs by developing key customer and market insights, and delivering innovative marketing solutions
• Analyze marketing strategies and ROMI to drive continuous improvement
• Drive voice of the customer, net promoter score, and share of voice analysis to evaluate customer feedback and market attribution
• Translate long-term market trends into positioning statements and value propositions
• Create compelling value propositions and oversee the production of all product content. Collaborate with product management teams to design a winning content strategy and oversee the development of material that drives global sales growth (Competitive collateral, presentations, training material, etc.)
• Be a champion for your product portfolio by articulating the values and strengths of Identiv's products versus competitive products
• Consistently monitor market intelligence, and related technology trends, conduct competitive analysis, and deliver insights that advance Identiv's marketing programs
• Actively engage with key customers and targeted accounts to build an account-based marketing program that expands the pipeline and supports the ability to drive revenue growth
• Drive outbound marketing activities including product promotions, trade shows, etc.

Requirements

• Minimum of 3+ Years of Technical Marketing experience
• Comprehensive knowledge of RFID (HF, NFC, and UHF) technology is ideal
• Able to convince and lead people internally (positive impact on the organization, ability to get buy-in)
• Demonstrated ability to translate marketing data into actionable insights.
• Salesforce and Pardot (or other marketing automation tools) experience
• Demonstrated ability to build industry relationships
• Able to convert highly technical value propositions into a compelling customer story
• Project management experience
• New product introduction experience
• Bachelor's Degree from an accredited institution

Benefits

We're a community of committed professionals who focus on our customers' needs and bring the optimal security solutions technology to meet - and then exceed - their needs. We're committed to each other and to our company. By supporting each other and our business, we thrive, grow and succeed as individuals, as colleagues and as a company.

Competitive Base Pay + Variable , Medical, Dental, Vision, Vanguard 401(k), PTO, Holiday, Sick Pay

Supplemental Life Insurance, AD&D Insurance, FSA Medical and Dependent care plans

We believe in the importance of hiring the finest qualified people, and to that end, and being mindful of our responsibilities to our employees and customers, all offers of employment are contingent upon the results of a confidential pre-employment background check. Identiv is committed to equal employment opportunities.

Identiv, Inc. abides by the requirements of 41CFR 60-300.5(a) and 60-741.5(a).