Product Specialist

The Product Specialist is responsible for helping to strengthen our concepts, digital activations/experiences, and assets by providing insights into the Automotive industry. The Junior Product Specialist’s goal is to support the team with product and brand knowledge, acting as a reliable source for questions, feedback, validation, and approvals. When performed successfully, this role ensures we produce the highest quality work possible by reducing the number of product-related mistakes and increasing overall team competency.

This role will require onsite time at both Client & Agency Offices.

You Will:

• Develops and maintains expertise on all aspects of our client’s product as well as general brand information, marketing, and customer base
• Research future model developments and brand extensions of both our client and their direct competitors
• Researches and understands trends in the automotive industry
• Develops and maintains current and historical product knowledge of North American models and how they differ from European models
• Research top competitors to understand trends and inform future decisions
• Develops and maintains a full vocabulary on product and vehicle technology as well as product positioning, vehicle features, customer base and targets
• Creates, maintains, and communicates knowledge documentation, product documentation for account team and project stakeholders
• Provides training, educational seminars and other product review sessions for members of the account team as needed by Quality Assurance and other departments
• Acts as a Quality Assurance resource during model-year for all product related changes
• Reviews artwork and copy for product accuracy
• Reviews model specifications and features for product accuracy
• Effectively writes technical and product content as required. Helps direct copy writers with regards to any product related copy
• Participates in updates with UX, enhancement strategy and other projects that benefit from a strong understanding of the client’s product
• Leads and facilitates all Client reviews around 3D Asset creation to ensure it aligns to Canadian specifications and liaises with 3rd Party provider to ensure accurate implementation & rollout
• Liaises with Global and North America contacts for collaboration and smooth delivery of assets.
• Effectively develops relationships with the client and associated marketing agencies to share product information and understand marketing needs

You Have:

• Experience in the automotive industry.
• An understanding of marketing, digital, and strategy. 
• The ability to collaborate with multiple disciplines and a proven track record of doing so. 
• Exceptional attention to detail.
• Proven yourself a multitasker by taking on different projects simultaneously. 
• A commitment to product accuracy.