Product Specialist (LA Times Studios)

Product Specialist (LA Times Studios)

The Los Angeles Times, 2300 E. Imperial Hwy, El Segundo, California, United States of America Req #79

Thursday, November 21, 2024

The L.A. Times Studios LLC vision is to be the premier studio for groundbreaking and impactful storytelling, setting high standards for excellence in content creation and production. We push the boundaries of traditional media, exploring new formats and platforms to reach diverse and global audiences. By championing innovative ideas and diverse voices, we aspire to create a more connected world through storytelling and events supported by robust revenue streams from advertising sales, branded content, event production, products and business development.

Join a team of creative, collaborative and innovative professionals, apply today using the link below.

The Product Specialist is responsible for the organization, presentation, and optimization of content on the company's website. This role involves ensuring that all website content is strategically arranged to enhance user experience, improve navigation, and effectively communicate the brand's message. The specialist will focus on optimizing content for search engines, maintaining consistency with brand guidelines, and collaborating with cross-functional teams to ensure the content aligns with marketing and product objectives. Also, the specialist will assist other team members, including department partners with the project management of content development and publishing in print and web formats.

Responsibilities:

• Webpage Management: Oversee the structure and organization of webpages, ensuring they are user-friendly and visually appealing. Implement best practices for site navigation, functionality, and usability.
• Content Management: Regularly update and maintain website content, including text, images, videos, and interactive elements. Ensure all content is accurate, relevant, and aligned with brand guidelines.
• SEO Optimization: Optimize website content for search engines to improve visibility and drive organic traffic.
• Website Content Layout: Design and implement effective content layouts for the company website, ensuring an intuitive and engaging user experience.
• Project management: Ensure content development is completed on time and delivered to appropriate teams for publishing in print or on the web.
• Content Strategy: Assist in developing and implementing content strategies that support marketing campaigns and business objectives.
• Collaboration: Work closely with marketing, design, and development teams to ensure cohesive and effective content across all digital platforms including social media.
• Analytics and Reporting: Monitor website and social media performance using analytics tools. Generate reports and provide insights to guide content strategy and improve user engagement.
• A/B Testing: Conduct A/B testing on website content and layouts to determine the most effective strategies for user engagement and conversion.

Requirements:

• Bachelor's degree in Film, Media, Communications, or a related field.
• 5+ years of experience in production management or a related field
• Skills: Strong communication, and interpersonal skills. Proven ability to manage multiple projects simultaneously. Excellent problem-solving and decision-making abilities. Proficient in budgeting and financial management. Proficient in proofreading (grammar, spelling and punctuation).
• Technical Proficiency: Knowledge of production, analytical and project management software and tools (e.g., Adobe Creative Cloud Suite, Excel, Airtable, Final Cut Pro, Adobe Premiere, Avid, WordPress or other content management systems, etc).
• Previous experience working in a fast paced environment with multiple deadlines daily.
• A deep understanding of user experience (UX) with a strong background in webpage management and the ability to create engaging content that aligns with the company's brand and marketing goals
• Detail-oriented and committed to accuracy

The L.A. Times Studios, LLC is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. This Privacy Notice for L.A. Times Studios, LLC sets forth how we will use the information we obtain when you apply for a position with us.

The pay scale the Company reasonably expects to pay for this position at the time of the posting is $80,000 to $88,000 and takes into account a wide range of factors including but not limited to skill set, experience, training, licenses, certifications, and other business or organizational needs. Compensation will be determined based on the above factors along with the requirements of the position. At the L.A. Times Studios, LLC, it is not typical for an individual to be hired at or near the top of the range for the role. We recommend adding our applicant tracking system domain (@dayforce.com) as a safe sender or contact, sometimes these emails get filtered to candidates' spam folders.

The Company is a mandatory vaccination employer for COVID-19 and its variants. The Company requires that its employees be fully vaccinated as of their start date. If you require a medical or religious accommodation, we will engage in the interactive process with you. Proof of vaccination will be required prior to start. If we make you an offer and you are not yet vaccinated, we will accommodate a delay in start date.

Other details

• Job Family L.A. Times Studios, LLC
• Job Function Individual Contributor
• Pay Type Salary
• Min Hiring Rate $80,000.00
• Max Hiring Rate $88,000.00