Professional (HCP) Marketing Events Associate

Responsibilities:

• Support Nutrafol’s physician trade show (conference) marketing strategy and the creative development of materials and communications to promote Nutrafol at up to 30 national trade shows each year - emails, social media, digital and print advertising, virtual booths, etc, working alongside cross-functional partners on creative and social media teams
• Develop materials & product order for each conference and purchase trade show necessities (lead retrievals, electric, carpet)
• Acquire/download/forward leads list for salesforce import for sales reps to follow-up 
• Coordinate the logistics of shipping/receiving booth and materials to each conference with vendors; communicating logistics to attendees and be “on call” to field questions from Nutrafol conference attendees 
• Manage monthly budget and invoicing for booth & material shipments to/from conferences 
• Support the design & development of trade show booths and materials including signage, merchandising displays, literature, and digital displays
• Lead the creative development process for assigned marketing materials and communications including - writing project briefs for the creative team, providing copy and design direction, managing deadlines and ensuring product messaging and claims are accurate and consistent
• Collaborate with third-party marketing agency partner to support the planning and promotion of key physician in-person events 
• Work closely with the sales team on event staffing, goals, and expectations, co-lead event pre-briefs
• Secure room blocks for select conferences; make monthly hotel room adjustments 
• Develop and maintain strong cross-functional stakeholder relationships with the following teams: Professional Marketing and Sales Teams, Clinical & Medical Affairs, Creative, Social Media, Supply Chain and Operations
• Attend 2-5 national trade shows annually

Requirements:

• 3+ years of trade show or in-person events experience
• Bachelor’s degree in Marketing, English, Communications, or related field preferred
• Experience working in B2B marketing, healthcare and/or beauty industry a plus (working with Dermatologists, Plastic Surgeons, etc.) 
• Excellent organizational skills and proven ability to manage multiple projects, coordinate programs/events, managing through ambiguity to sound execution
• Proven experience leading the creative development process for marketing materials including design and copy feedback/direction. 
• Excellent written, communication and interpersonal skills 
• Experience submitting and tracking invoices; budgeting
• Experience working cross-functionally with creative, medical affairs, sales, and supply chain
• Adaptable team player comfortable in an agile environment who can evolve, pivot, and pitch in as needed