Program Analyst III (Americas Marketing)

Who We Are:

At Avnet, relationships matter. We are a global, FORTUNE ® 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product's lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We're driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.

Working at Avnet means being a part of a global team. We work collaboratively and with integrity, doing business the right way. For more than a century, we have partnered together to help our customers, suppliers and teammates realize the transformative possibilities of technology. Experience what's next at Avnet!

Avnet is looking for an experienced analyst to drive marketing performance tracking and data-driven insights for the Americas Region. Must be located in the Phoenix metro area and have at least 5 years analyst experience in a corporate environment to be considered.

You'll report into the Americas Marketing team, working closely with functional marketing experts (campaign management, marketing operations, and digital advertising), web developers, and colleagues from across the organization to extract data from disparate sources, and compile into Microsoft Power BI reports and dashboards to provide performance visibility. You'll also assist in strategic data consolidation initiatives beyond marketing.

While bringing your own technical knowledge and analytical skills, you must learn the Avent business and what is critical to Sales, Marketing, and Finance to derive actionable insights from your reports.

Prefer candidate in the Phoenix metro area.

Principal Responsibilities

• Understand the source data living in multiple systems (including Adobe Analytics, Google Analytics 4, Salesforce, Marketo, and third-party media agencies) and execute the flow of that data into existing Power BI dashboards; be skeptical of source data that looks odd before it flows into your reports and fix (or explain) anomalies.
• Own the process of extracting, compiling, displaying, and analyzing performance metrics for the marketing team and, occasionally, other internal business units.
• Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution leveraging Adobe Analytics and Google Analytics 4.
• Benchmark performance across all online channels and advise on KPIs; analyze A/B and Multi-variate tests when needed.
• In addition to individual campaign performance, paint an ongoing "macro" picture of marketing successes and non-successes, and be a trusted advisor to leadership on the tactical direction of marketing.
• Proactively investigate and understand differences in "identical" data found in different organizational reports and Salesforce dashboards; document reasons and work to normalize whenever possible to ensure data integrity/consistency.
• Respond to ad-hoc analytics requests and related-projects.
• Recommend and implement reporting enhancements; spot opportunities to innovative new methodologies and improve analytical procedures.
• To Sales and Marketing leadership, present on key metrics, insights, and trends you discover.

Job Level Specifications

• Must have demonstrated experience with both Adobe Analytics & Google Analytics 4 (GA4)
• Knowledge of Power Query language, or SQL, and understand the extract/transform/load process of data to help build data visualizations and moving data between systems
• Knowledge of web coding to some degree; can use the inspector panel to see network calls and use the console to look at the data layer (aids in understanding web analytics and using Adobe & GA4)
• Experience working with Marketing, Finance, Sales, and Salesforce Analytics teams will serve you well in this role
• Understanding the Marketing-to-Sales lead funnel
• Strong facility with Microsoft Power BI. In addition to BI's visual interface, must know the "Transform Data" function (the power query working behind the scenes).
• Proficiency in Microsoft Office Suite. Excel needed to manipulate raw data, build pivot tables, and create graphs/charts; PowerPoint needed for creating decks which you will present.

• Salesforce. Know the structure of data in Salesforce (lead, contact, campaign, and opportunity objects) and how to navigate to connect to Power BI; understand the basics of how lead data flows between these objects.

Distinguishing Characteristics

• Certifications with Databricks environments are a plus.
• Familiarity with Marketo or other marketing automation platforms a plus.
• Must have at least 5 years analyst work in corporate environment

Work Experience:

• Typically 5+ years with bachelor's or equivalent.

Education and Certification(s):

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

#LI-AMER

What We Offer:

Our employees work hard to live our values and help us grow. Our total rewards strategy supports Avnet's ability to attract, engage, develop, and reward our employees, while promoting a diverse and inclusive environment. We offer competitive compensation and benefit programs - from time away and flexible working arrangements to programs supporting employee well-being and opportunities to give back to your community.

• Generous Paid Time Off
• 401K and Pension Plan
• Paid Holidays
• Family Support (Paid Leave, Surrogacy, Adoption)
• Medical, Dental, Vision, and Life Insurance
• Long-term and Short-term Disability Insurance
• Health Savings Account / Flexible Spending Account
• Education Assistance
• Employee Development Resources
• Employee Wellness, Leadership Development and Mentorship Programs

Benefits listed above may vary depending on the nature of your employment with Avnet.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Avnet is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex (including pregnancy), age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other characteristic protected by law. This policy of non-discrimination also applies to religious dress and grooming practices. Avnet will accommodate employee religious dress standards and grooming practices that do not result in undue hardship for the Company. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center at (888) 994-7669.