Job Description
About PebblePost
PebblePost is the leader in next-generation addressable marketing, enabling brands to engage decision-ready consumers across the online and offline channels, in the moments that matter via Programmatic Direct Mail.
Fueled by billions of shared first-party identity, intent, and transaction signals, PebblePost enables brands to quickly and easily engage addressable consumers with active purchase intent and measure performance across all points of sale with address-level accuracy. With powerful PebblePost modeling, analytics, and full-funnel solutions, brands can build a sustainable marketing engine, fostering profitable growth.
About the role
The Programmatic Connected Television (CTV) Buyer has a strong understanding of programmatic advertising and experience in buying media across CTV platforms. As a Programmatic CTV Buyer at PebblePost, you will play a critical role in expanding PebblePost's programmatic offering beyond Programmatic Direct Mail, helping us establish a strong foothold in CTV. You’ll drive campaign performance and shape how we bring measurable TV solutions to brands seeking cross-channel success.Â
This position will report to the SVP, Head of Product.
You will:
- Collaborate with internal teams to align on campaign objectives and deliverables
- Plan, activate, and optimize CTV campaigns using programmatic platforms
- Collaborate with analytics and operations teams to ensure accurate tracking and measurement
- Implement A/B testing across audiences, creative assets, and bid strategies.
- Ensure campaigns are aligned with client KPIs (e.g., CPA, ROAS, VCR, engagement).
- Provide insights that inform budget allocations and client strategies
- Analyze performance data and provide insights and recommendations for continuous improvement
- Manage and analyze audience targeting strategies to drive campaign efficiency and performance.
- Monitor campaigns in real time and use data-driven insights to adjust delivery, creative, and targeting strategies.
- Evaluate and manage relationships with CTV publishers and networks
- Partner with Sales and Account Management teams to ensure CTV campaigns align with broader media strategies
- Collaborate with Product teams to test new targeting capabilities and measurement solutions.
- Stay up to date on CTV and programmatic trends, platforms, and technologies, ensuring PebblePost remains at the forefront of innovation
You have:
- 3+ years of experience in programmatic CTV or media buying
- Proficiency with Magnite/SpotX ClearLine platform, The Trade Desk, or other DSPs
- Prior experience in AdTech, performance marketing, or buy-side programmatic execution
- Bachelor’s degree in Marketing, Advertising, or a related field
- Experience working in start up environments a plus
Our Benefits
- Remote-friendly team
- Unlimited PTO policy
- Comprehensive medical, dental and vision plans
- Cell phone reimbursement program
- Flexible spending (FSA), health savings (HSA), and pre-tax commuter accounts
- Employee-based 401(k) program
- Additional voluntary benefit programs available such as life, critical illness, disability, employee assistance and additional buy-up options
The salary range is a reasonable estimate based on aggregate data for all US locations. Any offered salary is determined by a wide range of factors including but not limited to; candidate location, cost of labor, market data/ranges, internal equity, internal salary ranges, applicant’s skills, prior relevant experience, certain degrees and certifications (e.g. JD/technology, for example).
Salary range: Low: $75,000 - High: $90,000
PebblePost is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.
Date Posted
12/21/2024
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