Programmatic Lead

Drive Innovative Campaigns for Global Toy Brands in a Fast-Paced Digital Landscape!

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. 

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise.

ROLE Overview

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of digital and social platforms.

Our business is growing at a rapid pace, and so is our Digital team. This team is responsible for all of our media planning and buying for dozens of brands across multiple continents, making it an incredibly unique opportunity in New Zealand. Within this team we are recruiting for an experienced Programmatic / Media Buying Lead for our Toys business.

The Programmatic / Media Buying Lead will oversee and be responsible for all media campaign buying for all Toys brands including XSHOT, Mini Brands and Bunch o Balloons. ZURU is one of the biggest Toys distributors in the world so this presents an opportunity to run exciting market-leading campaigns for some of the biggest brands in the business on the world stage.

Our activity runs across TikTok, The Trade Desk, Meta, Amazon, Walmart and the Google ecosystem, with room for growth in PDOOH, audio and eCommerce. We have fantastic relationships with these tech partners and the successful candidate will need to be able to leverage those.

Essential to success will be the relationships built with the Media Planning Manager, Data and Analytics Manager, content leads and ZURU Toys brand teams to ensure all campaigns ladder up and deliver on business objectives. All resource sits in-house at ZURU which is a fantastic platform to drive innovative, agile and effective work based on consumer insights and trends. The Buying team are also responsible for how these campaigns are reported on and how insights are surfaced across our brand and commercial teams to drive effective retailer conversations.

There will be three direct reports, with the potential for this to increase in the future. Managing individual development, facilitating efficient delegation and creating a team ethic are therefore integral.

This role presents an incredible and unique opportunity to grow, learn and make an impact within a fast-paced future-thinking global company.

Responsibilities

• Create, oversee and execute digital paid amplification campaigns
• Drive campaign execution to meet key performance metrics across Facebook, Instagram, Google, TikTok, The Trade Desk other relevant platforms
• Manage three direct reports
• Strategically lead campaign delivery for Tier 1 markets (e.g. the US)
• Oversee campaigns for campaigns across all global markets and regions
• Utilise technology to automate and improve output
• Work collaboratively and progressively with tech partners
• Evolve the team structure and processes to ensure flawless delivery of campaigns
• Evolve the reporting structure and cadence delivered at a global level

Required

• 4+ years’ experience in Digital Marketing or Media
• Media buying experience working with Facebook Business Manager, The Trade Desk, Google ad products and TikTok Ads Manager is optimal
• Openness to listen, learn and adapt to always do better
• Comfortable sharing opinions in a productive manner
• Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
• Willingness to take responsibility and accountable for the work of the team
• Toys, entertainment or retail experience is preferable

ABOUT ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com. 

WHAT WE OFFER 

🌱 Culture for Growth

🧘 Health & Well Being Benefits (including an onsite 24/7 gym)

🌎 Global Opportunities 

💡 Surrounded by an A Player Team

💰 Competitive Remuneration

🐶 Furry Office Friends

🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Tomorrow Reimagined 🚀

#LI-FR1