Programmatic Media Analyst

Job Description:

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization , our P rogrammatic Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a motivated Programmatic Media Analyst to serve as a hands-on-keyboard digital strategist , buyer, and analyst, supporting business units across the enterprise. This role will execute and optimize efficient programmatic and display paid campaigns including work within the Real-Time Bidding (RTB) environment.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Run p aid programmatic display and video campaign execution, optimization , and reporting across the enterprise
• Optimize campaign performance based on key KPI's across RTB platforms and direct partnerships , striving to consistently refine tactics , audiences, and messaging to produce efficient results for partners
• Own daily/weekly reporting , developing client insights and analysis to inform our ongoing strategies and meet business needs
• Assist with campaign planning , providing strategic tactical recommendations based on proven performance informed by current campaigns
• Monitor brand safety regularly and optimize campaigns to eliminate waste
• Implement testing plan to get new learning s and improve campaign performance
• Document test-and-learn initiatives and share internally across the business
• Collaborate with analytics , media ops , strategy and other internal teams on measurement, tagging , billing and reporting
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree or in lieu of degree, high school diploma/GED and 2+ years marketing experience
• 1 + years of hands-on experience managing programmatic campaign s - actively working within buying tools at an agency or brand
• Must have executed campaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads) and 1 or more DSPs, including TheTradeDesk , Verizon, or Amazon
• 1+ years agency experience ; including developing and executing plans in a fast-paced environment and consistently meet ing deadlines
• 1+ years experience ensuring programmatic campaign pacing , pulling reporting, monitoring performance and executing campaign optimizations.

Desired Characteristics:

• Experience working on B2C and B2B campaigns ; working in financial category a plus
• Experience with Prisma or similar digital advertising management platform
• Working knowledge of the technical build of a programmatic campaign ( b idding structure , t agging, t rafficking , d eal creation, audience management etc.)
• Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
• Advanced skills in E xcel and PPT are essential as well as strong business writing skills
• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
• Strong aptitude for numerical detail and analytical thinking

Grade/Level: 09

The salary range for this position is 60,000.00 - 112,000.00 USD Annual

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing