Programmatic Media Associate

Please submit your English language resume in your application to this position.

First, a little about us:

• Born in 2000 as an ad agency for the video game and entertainment communities
• 90 employees around the world
• Ad agency partner for Bethesda Softworks, Square Enix, CD Projekt Red, Riot Forge, Capcom, Sega, and other top gaming and entertainment partners. See our work at www.liquidadvertising.com!
• This position is remote for candidates currently authorized to work, and based in, Mexico

If you’re a programmatic specialist and a video game fan, it’s time for you to play with us! Our clients are long-standing, our team is experienced and cohesive, and we’re looking for an innovative programmatic strategist for our growing internal trading desk. 

At Liquid Advertising, we’ve been helping video game publishers build their global fanbases for more than 20 years. We start with bringing big ideas and focused strategy to help our clients transform their videogame into a cultural phenomenon, then execute digital campaigns down to the last detail through display, social, page takeovers, digital video, and every other channel we believe will be effective.

What you’ll do

As our programmatic strategist, you’ll work with our strategy teams to execute complex media plans targeted at fanbases-- and potential fans-- of some of the world’s leading video game titles. You’ll collaborate with our media teams to build audiences, get creative by bringing new partners and tools to the table, and deliver challenging KPIs through the funnel from awareness to direct sales. 

In our world, marketing the game is as fierce a competition as you’ll find in the games themselves. You’ll work with our analytics team to synthesize data into big plans that engage fans and lead them into new game experiences. 

Much of our team has been with us for years, despite a red-hot market with a lot of options. We believe this is the result of a collaborative culture where individuals are free to migrate toward their interests, and where learning is a constant.

Your main responsibilities

• Collaborate with strategy teams, bringing your knowledge of best practices and the partner landscape to their planning process
• Execute programmatic campaigns through DV360 and The Trade Desk. If you have experience in Amazon, Yahoo!, Samsung or other partners and platforms, please let us know!
• Remain accountable for alignment with your strategy teams and the quality of ongoing campaign delivery
• Keep the fans front-of-mind all-the-time

Requirements

• 1+ years of hands-on-keyboard programmatic trading experience including planning, managing, buying, pacing, and testing programmatic campaigns
• Substantial experience collaborating with strategy teams
• Knowledge of the programmatic partnership landscape, including DSPs, DMPs, ad servers, third-party ad verification and fraud prevention platforms, and other partnerships
• Experience with using Excel in an analytical setting
• English competency at C1 or higher, both verbal and written

Other preferred attributes to highlight in your application

• University degree
• Being a fan of video games and pop culture!

Benefits

Base salary for this position is MX$20k-$30k per month. You’ll also be eligible for a generous annual bonus plan.

Our people also enjoy comprehensive private health insurance, generous paid time off plans, enhanced retirement savings contributions, aguinaldo bonus, grocery allowances, home technology stipends, and other benefits. We’ve also taken company-wide holidays to Hawaii, Cabo, New Orleans and other fun places!

Our stance

Liquid Advertising is committed to creating an anti-racist environment. We're building an ad agency where committed and creative people from all backgrounds can do their best work.

Liquid Advertising is an independent, full-service, global advertising and marketing agency.

We specialize in winning the hearts and minds of fans. Fans are especially fickle and wary of marketing, but when you’ve connected with them and earned their respect, they’re also the strongest evangelists you could possibly have. We know fan culture because we’ve purposely built an agency of people with passions.

We play well with others. For more than twenty years, we’ve proven that we value transparency, honesty, and collaboration. We treat other people’s brands and dollars like they’re our own.

Liquid Advertising is committed to creating an equitable work environment. We're building an ad agency where committed and creative people from all backgrounds can do their best work.