Programmatic Media Delivery Lead

We are: 

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are: 

As the Programmatic Media Delivery Lead, you’ll implement client campaigns across Display, Mobile, Native, Audio and Video channels. You will ensure that best practices are implemented, and client goals are being met and exceeded.

The work: 

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

• Subject matter expert in programmatic media buying

• Lead end-to-end programmatic engagements where Accenture is actively managing a Client’s media budget.

• Own and manage the complete programmatic campaign lifecycle inclusive of architecting the programmatic media strategy, building media plans, conducting audience and media research, establishing partnerships with media and adtech vendors, executing programmatic buys, creating performance reports and implementing optimizations.

• Create, activate and manage campaigns across major DSPs (e.g. DV360, The Trade Desk, Amazon, Walmart, etc.) and maintain a deep understanding of campaign management and optimization strategies

• DMPs (LiveRamp, etc.), ad servers (DCM, FlashTalking, Sizmek, etc.)

• Third party verification vendors (IAS, DoubleVerify, Moat)

• Media accounting systems (MediaOcean, Prisma, Adazzle)

• Demonstrable knowledge of real-time bidding, DSP platforms, attribution models, and associated technologies

• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis, provide detailed account analysis, and campaign updates on an ongoing basis to ensure that our advertisers are satisfied with their performance goals

• Perform evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objectives

• Lead consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization

• Partake in business development, RFP responses and new business opportunities

• Research the latest digital media content trends and stay up-to-date with the landscape. Contribute to POVs and thought leadership.

Travel: As required for client support. 

Location: Primary residency within 90 minutes of an approved Accenture office