Programmatic Operation Executive

Company Description

Publicis Groupe is a global leader in marketing, communication, and digital business transformation. With over 80,000 talented professionals in 100 countries, Publicis Groupe offers seamless access to expertise across a wide range of capabilities. In Vietnam, Publicis Groupe is home to renowned creative agencies, media agencies, production services, social and digital teams, PR and events, and digital technology and data teams.

Job Description

Programmatic operations

• Manage platforms like Display & Video 360 (formerly DBM), Campaign Manager (formerly DCM), Trade desk, etc
• Ensure workflow and responses are in line with agreed deadlines and service level agreements, and complete tasks with 100% accuracy
• Set up campaigns within your portfolio, troubleshoot tracking and discrepancy queries, and ensure activate campaigns with accuracy and best practices
• Collaborate with the line manager to support day-to-day campaign management responsibilities for various markets
• Responsible for managing campaign budgets, daily spend levels, and tracking performance goals

Campaign planning and Analytics

• Review the campaign brief and generate programmatic media plan to deliver client objectives
• Monitor campaign success through Google Analytics, DSP UIs, and Automation Dashboards
• Analyze ongoing results, identify campaign trends and insights, and provide recommendations to exceed client goals

Qualifications

• 1-2 years of professional experience in digital media, preferably within a media agency or publisher trading desk
• Understanding of Ad Server, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, brand safety, viewability, and ad fraud
• Proficiency in using planning tools such as DV360, comScore, etc. to build plans
• Monitoring campaign success through tools like Google Analytics, DSP UIs, Automation Dashboards
• Strong understanding of Brand Safety, Viewability, and Ad Fraud fundamentals
• Proficiency in using analysis tools like GA, GWI, DV360 IAR, and reporting tools

Additional Information

• Critical thinker and problem-solving skills
• Teamwork, time-management and data analyst skills
• Great interpersonal and communication skills