Programmatic Senior Associate

At PMG, we exist to inspire all people to feel that anything is possible personally and professionally. It’s what powers us to deliver value, innovation, results, and Digital Made for Humans™ for the world’s most ambitious brands by bringing a more human-centric approach to digital. 

General Description

• Create display advertising campaigns including creative, targeting and budget management
• Coordinate with media operations, account services teams, analytics, and creative/product development for holistic planning and communication
• Spearhead vendor communication and working with Leads to define and document the overall scope of client projects.
• Help concept new and creative digital media experiences for our clients & customers
• Present proposals, noting cost, delivering schedules, recommendations & reporting throughout and after the campaign’s flight
• Collaborate with 3rd party display partners to launch and optimize campaigns
• Monitor display campaign performance via different reporting suites
• Formulate program insights based on knowledge of the brand
• Responsible for campaign quality assurance with leadership by example against PMG Programmatic best practices
• Accountable for campaign trafficking requests and collection of all campaign needs prior to launch (asset spec hand-off, audience requests, etc)
• Ensure campaigns continue to drive toward client's key performance indicators
• Responsible for the development of detailed and summarized reports internally and for clients that clearly explain the why / ""so what"" - often acting as the QA layer for an IC2 or IC3
• Analyze campaign performance, build client reports and communicate on action items to improve campaigns
• Gain expertise in PMG’s proprietary technology platform Alli to create fit-for-purpose alerts, data analysis, and/or reporting'- Increased communication to clients and internal stakeholders; advancement of cross-functional communications
• Ability to lead test design and setup with significant contributions to quarterly and annual roadmaps
• Serve as a mentor to coordinator/associate level team members on the team, guiding weekly optimizations and pacing decisions as needed
• Take on a larger leadership role within media planning and strategy acting as the primary owner of RFP processes and recommendations
• Own budgeting needs related to day to day account management such as monthly forecasting of goals and ad serving forecasts

Skills & Experience

• 2+ years of related work experience
• Bachelor’s Degree or equivalent work experience
• Intermediate to advanced understanding of the Programmatic and Brand Media landscape and act as a primary contributor to campaign creation and trafficking across a variety of Programmatic platforms including but not limited to DV360 and TTD
• Able to lead the builds of more complex campaigns and initiatives (gaming, retail media, CTV, etc) as needed
• The ability to triangulate different metrics as needed to guide complex pacing decisions
• Strong analytical and technical skills with ability to develop data-based insights
• Strong verbal and written communication skills
• Strong team player
• High degree of proficiency in Microsoft Excel or SQL/PPT
• Self-motivated and likes to learn new tools and technology
• Highly organized and detail-oriented
• Experience in digital ad server technology (e.g. Doubleclick, Atlas) and Demand Side Platforms (ex: The Trade Desk, DV360)

About PMG: 

PMG is on a mission to become the most respected global independent digital company, powered by our amazing people and technology as we strive to bring a more human-centric approach to digital. Our purpose is to create meaningful connections and experiences for consumers, our clients, and you. We think and act differently to create an unmatched culture and experience for our people, our clients, and our business partners. 

We are committed to making the workplace better and an equal environment for all. Ad Age has named us among advertising’s Best Places to Work seven years in a row, Inc. has named us one of the Best Workplaces in the U.S., and we are among the Best Places for Working Parents.

Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. 

We’d love to get to know you and share more about why we love PMG and the work we do.  

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.