Programmatic & Social Strategist

Title: Programmatic & Social Strategist
Direct Manager Title: Manager, Programmatic & Social Strategy

The Role 
The Programmatic & Social Strategist will participate in the strategic planning, set up, and optimization for every programmatic & social program associated with the Performance Marketing line of business. They will be responsible for managing campaigns using demand side platforms and social media platforms to deliver positive outcomes for our clients.

What You’ll Do

• Implement and manage day-to-day programmatic buys across multiple demand side platforms and social media platforms in a self-service manner
  • Includes: setting bid strategies, performance monitoring, identifying and implementing optimizations, providing recommendations and program insights
• Analyze 1st- and 3rd-party data to create custom audience segments for cross-channel use
• Work with the Performance Marketing team to support the execution, optimization and reporting for programmatic and social media, and to provide insights and recommendations that enhance strategy and business goals
• Work with the Client Lead and Sales team members to understand performance objectives and KPIs, and develop successful programmatic strategies, including budget recommendations and audience segments
• Lead the strategic development of small social and programmatic campaigns, ensuring that they are designed to meet client objectives, drive engagement, and convert key audiences across platforms
• Support agency of record (AOR) business team to drive success for key integrated marketing programmatic and social campaigns
• Act as an internal training resource for Digital Specialists
• Stay up to date with the latest trends, tools and best practices, with a desire to bring innovative thinking to paid strategies
• Contribute to strategic thought leadership by sharing articles, providing POVs and incremental opportunities on a regular basis
• Interface with clients as needed to address new technology, strategies or speak to existing campaign performance

Ideal Qualifications

• Bachelor's degree or equivalent experience required
• 2-4 years’ experience with implementing paid digital strategy inclusive of programmatic and social to reach a target audience in support of an acquisition goal
• Solid understanding of the programmatic buying landscape and hands-on experience building and optimizing campaigns.
• Experience with vendors, such as AdTheorent, PulsePoint, TradeDesk, LiveRamp and social platforms, such as Meta and LinkedIn
• Working knowledge of holistic digital landscape: video, display, social, programmatic and marketing analytics
• Working knowledge in setting bid strategies across RTN and PMP inventory
• Proficient in Excel and Google Sheets, with demonstrated ability to organize and consolidate multiple data sources for analysis, including expertise in creating pivot tables for data summarization

Nice to Have

• Experience running campaigns on ad platforms such as Snapchat, TikTok, NextDoor, and Pinterest
• Basic knowledge of search engine marketing
• Strong analytical and communication skills with the ability to clearly convey data-driven insights to both technical and non-technical audiences
• Experience in digital media planning (social and programmatic)

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

For internal coding use only: Performance Marketing/Media/COGS

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