Project Manager for Higher Education Enrollment Marketing Campaigns

Company Overview 

enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider with over 300 years of enrollment management experience. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help client-partners meet enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

Position Overview 

The Project Manager is responsible for the development, execution, and oversight of assigned client-partner campaigns. Must work with client-partners, vendor-partners, and enrollmentFUEL staff to create solutions and ensure smooth campaign development and execution. The most qualified candidate for this job is someone who has been a Director or AVP on a college or university campus and has five or more years of experience with undergraduate and/or graduate admissions. 

Position Outcome 

The most critical services or results expected from this position: 

• Oversee assigned projects and generate effective student recruitment campaigns and strategies
• Serve as liaison between enrollmentFUEL, client-partners, other staff, and vendor-partners
• Implement production schedules for campaign development
• Provide training, reporting, and interpretation of campaign metrics to client-partners
• Represent enrollmentFUEL in a professional manner in all work-related activities
• Accurately reflect and portray the mission of enrollmentFUEL
• Effectively build meaningful and personal relationships with the client-partners to retain their loyalty

Essential Duties and Responsibilities 

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. 

• Work directly with the client-partner and Sales to determine needs within parameters outlined in the campaign contract 
• Upon handoff from Sales, must work to build rapport and trust as the client-partner’s primary contact during the campaign build and execution 
• Have a thorough understanding of the products offered and how they can solve customer issues 
• Attend reoccurring meetings with client-partners, answer questions, and follow-up as needed with emails, calls, and/or Basecamp messages 
• Develop campaign precepts and summary of deliverables for reference by the enrollmentFUEL team during campaign build 
• Coordinate campaign development and execution through the Basecamp system (to include message board, to-dos, and calendar) 
• Gather assets needed from the client-partner for campaign development and make available to the project execution team in an organized fashion 
• Define deliverables and set benchmarks and schedule for campaign development 
• Hold the client-partner and campaign development team accountable, while maintaining a positive upbeat demeanor aligned with our core values 
• Write copy as required for campaign elements 
• Review for accuracy and deliver proofs to clients; convey client feedback to development team in an organized and timely manner 
• Monitor schedule and ensure all marketing and report elements are delivered on time 
• Schedule training sessions with the client-partner, as outlined in the contract, to educate staff on best practice interpretation and use of insight provided by the reports and tools enrollmentFUEL offers 
• Monitor reports and keep the client-partner engaged with regular communication and interpretation to maximize campaign success and further the relationship 
• Identify cross-sell and upsell opportunities with client-partners 
• Upon campaign completion, work with enrollmentFUEL Business Intelligence & Analytics team to gather data needed to build an end-of-campaign summary report 
• In coordination with the Account Manager, work to execute a successful retention strategy 
• Serve as an enrollment management expert and advisor for enrollmentFUEL 
• Assist Operations with development of policies and procedures relative to project management 
• Attend staff meetings and staff retreats 
• Write newsletter articles and blogs as needed for enrollmentFUEL, valuing our teaching-learning philosophy 
• Other duties as assigned 

Supervisory Responsibilities 

None 

Qualifications 

• A minimum of five to seven years of experience in enrollment management; experience managing projects on a college or university campus 
• Strong oral, listening, and written communication skills 
• The ability to engage with cabinet-level client constituents and internal project team members 
• Advanced knowledge of computer programs and software 
• Must be self-sufficient in decision-making skills
• The ability to work under pressure and handle many tasks at once 
• Must be outgoing and have good critical thinking and problem-solving skills
• Master’s degree preferred; Bachelor’s degree required 

Work Environment and Work Distribution 

Time will be spent in a remote office setting. 

55% - Campaign development, implementation, and client-partner retention 

15% - enrollmentFUEL staff meetings, retreats, and conferences 

15% - Produce reports, research leads, stay abreast of industry practices as a front-line expert 

10% - Prepare presentations and proposals, other administrative tasks (expense reports, etc.) 

5% - General enrollment management work on behalf of enrollmentFUEL 

Physical Demands 

• Visual and auditory acuity with speaking and hearing ability sufficient for headset/phone usage and conversations 
• Manual dexterity sufficient for work on a computer 
• Ability to stand or sit, in alternating fashion, for long periods of time 
• Ability to lift and carry up to 25 pounds, on occasion 
• Ability to travel to work functions out-of-state, when needed 

Travel Required 

Periodic travel required, up to 10%.

EEO Statement 

enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.