Promotional Strategy Manager (Remote/Hybrid)

Job Summary

This position ensures merchandise and business priorities are executed across marketing channels, as the liaison between merchandising and marketing teams. The MPS develops strategic marketing plans that meet sales and communication goals by division, brand, and in total company. This role is highly collaborative, working cross-functionally and in alignment with changing business priorities and promotions.

Essential Functions:

Job Functions

• Lead the execution of marketing promotions from start to finish, leveraging internal support and driving collaboration.

• Partner with multiple cross functional teams including merchandising, planning, store communications, pricing, marketing, e-commerce, and vendors to execute merchandise and marketing strategies.

• Own the execution and offer selection for daily and weeklong promotions.

• Develop and maintain companywide Omni Priorities to ensure merchandise strategies and business needs are met.

• Leads and executes promotional event strategies with cross collaboration partners.

• Lead the development of space allocation in promotional print.

• Analyze and leverage data to make informed decisions to drive increase in sales in retail promotions

• Research and communicate promotional trends in the competitive landscape for marketing team and senior leadership.

• Compile year over year promotional comparison and identify risks and opportunities.

• Develop and maintain strong working relationship with Senior Leadership in Merchandising and Marketing.

• Lead and develop a team of Marketing Planning Strategists.

• Ability to multi-task and work in fast paced environment.

Position Contribution Level :

• Advanced

Minimum Education & Experience:

• 5+ Years of Retail Experience (Marketing or Merchandising preferred)

• Bachelor's degree in marketing, business, or relevant experience

• Excellent written and verbal communication skills

• Proven experience with cross functional collaboration and working with diverse teams

• Strong project management, multitasking, and decision-making skills

• Experience leading and managing a Team

Preferred Education & Experience:

• Omni Channel Retail/ Retail Marketing Experience

• Previous merchandising experience

Knowledge & Skills

• Proficient in Microsoft Office Suite

• Strong reporting and data management skills

• Strong leadership skills ability to lead, train, and develop a team

• Thinks conceptually and strategically

• Adapts to shifting circumstances in a business environment

Physical

• Remote Work Frequency- Monthly

Supervisor

Sr. Director of Marketing Planning and Operations

Supervises

Marketing Planning Strategist

Sr. Marketing Planning Strategist

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We are an Equal Opportunity Employer:

Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.

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