Promotions Manager, WFTS

The E.W. Scripps Company · Tampa Bay, FL

Company

The E.W. Scripps Company

Location

Tampa Bay, FL

Type

Full Time

Job Description

    The Promotions Manager, at WFTS is responsible for overseeing and designing promotional programs.
     

    WHAT YOU'LL DO:

    • Manage daily promotional efforts and oversee writers/producers, coordinators and interns.
    • Coordinate all "outside media" efforts including radio, print and/or related support materials required by news, sales and other sources.
    • Develop strategic plans for on-air promotion based on research and / or direction from creative services.
    • Write, produce and edit promotional spots.
    • Review all daily topical promotions and attend meetings as needed.
    • Review logs on a daily basis: fill as needed.
    • Work closely with designers in developing branding efforts related to brand look and feel.
    • Coordinate staff for promotion events in community.
    • Perform other duties as needed and as directed by management.
       

    WHAT YOU’LL NEED:

    • Bachelor's degree in Marketing, Journalism, Communications or other related field preferred or equivalent business experience.
    • Minimum 3 years of progressively responsible multimedia creative/management experience in the areas of promotion, production and/or creative services for medium to large market.
       

    WHAT YOU'LL BRING

    • Possess a keen interest and understanding in the latest technology and social media applications as applicable to marketing.
    • Possess the ability to conceive, produce, implement and measure strategic marketing plan based on research.
    • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
       

    Additional Requirements

    • Ability to sit/stand/walk for extended periods.
    • Must be able to lift up to 50 pounds.

    #LI-SM2

    #LI-Onsite

    If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

    SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
    At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

    ABOUT SCRIPPS:

    The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

    As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

    Apply Now

    Date Posted

    10/05/2024

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