Public Relations Coordinator

Position Type: Full-time Salary (Hybrid)
Location: Detroit, Michigan 
Reports to: Director of Retail Marketing & Public Relations

About Us

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.  

Job Summary

As the Public Relations Coordinator here at Shinola, you will play an integral part in supporting efforts to maintain a positive image for the brand by fostering strong relationships, and assisting with company events, communication, and initiatives.  A successful candidate is an exceptional communicator, a curious learner, takes initiative, and can work in a rapidly growing, international organization, working with colleagues across business units, functions, and geographies. You have a passion and interest in other creative fields such as art, music, and literature. You are Proactive, reliable, responsible, and accurate with strong attention to detail. Sounds like a fit? We’d love it if you apply!

Key Responsibilities 

Strategy and Product Launch Support:

Support the Director of PR to:

• Align PR strategy with company messaging 
• Create pitches/press releases for launches, announcements
• Create short and long lead annual pitch calendar
• Identify advertorial/event sponsorship opportunities for the brand
• Coordinate spokespersons’ interviews and meetings with press
• Create and update national and regional press lists
• Handle incoming media requests
• Continuously update PR documentation
• Work with stylists on product placement
• Manage sample requests and sample tracking
• Facilitate image requests with the Manager of Affiliate and Digital Marketing

Regional Agency Management

• Be the point of contact of the PR agencies to accommodate daily/ incoming PR requests
• Monitor the KPIs on a weekly and monthly basis
• Supply agencies with pitches/materials
• Support event coordination, create invites
• Coordinate interviews with brand spokespeople when needed

Event Coordination

• Support hotel on PR/Brand initiatives
  • Provide brand/product roll-out when needed LR
• Coordinate press appointments during 2-3 market weeks per year + Couture (key press list, press materials, gifting, catering, reporting, and new sample tracking
• Coordinate the execution of PR events
• Coordination of Press trips to Detroit and other PR/ Brand Events

Brand Awareness

• Contribute to identify and screen speaking opportunities and panels for executives and prepare presentations
• Research to help identify opportunities to bring brand awareness to Shinola

General Administrative Duties

• Monitor PR/Product requests that come through the PR agency or through the customer service or [email protected] in collaboration with the Manager of Affiliate and Digital Marketing
• Support on the Affiliate Program
• Clip Monitoring
  • Work with the PR agency on coordination of clip reports,
  • Distribute daily key clips
• Create gifting lists and accommodate gift shipping along with thank you notes to key contacts around key moments and holidays

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or Bachelor’s degree in Business/ Science in Management with a Major in Marketing/ Communications
• Master’s degree is a plus
• 1+ years work experience in a related discipline
• Prior experience in PR and knowledge in Media/ Communications and Marketing. Familiarity with fashion, lifestyle, arts and culture and trade publications and writers
• Press releases
• International experience/ background is a plus

Key Soft Skills

• Excellent verbal & written communication
• Strong project manager. applies organization skills, discipline and rigor around planning and execution
• Attention to detail – reliable, responsible
• Self-starter/ takes initiative
• Ability to foster strong working collaborative relationships with other departments and effectively communicate marketing strategy and initiatives across the company
• Organization & prioritization
• Problem-solving

Key Hard Skills

• Strong computer literacy skills
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)

Sampling of Total Rewards Program: 

• Compensation type: Salary
• Compensation:
  • Compensation can be negotiated based on previous experience & qualifications
  • STIP (short-term incentive plan) eligibility
• Paid Time-off:
  • 10 Corporate Holidays 
  • 15 Vacation days (accrued)
  • 2 Volunteer days
• Benefits:
  • Medical, dental & vision - click here to view our full package! 
  • 401k with company match 
  • Employee assistance program 
  • Pet Insurance
  • Merchandise discounts
  • Complimentary employee watch

• HR Phone Screening - 30 minutes via Microsoft Teams (camera off)
• Technical Interview with Hiring Manger  - 1 hour via Microsoft Teams (camera on)
• Take home assignment - 30minutes -2 hours of work
  • note: select positions may not require a case study assignment
• Final Interview with Panel - 1 hour via Microsoft Teams (camera on)

*The general hiring process can be found above, however Shinola reserves the right to change the process as needed. 

At Shinola, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Shinola encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.   
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned.
This job description does not constitute a contract of employment and Shinola may exercise its employment-at-will rights at any time.

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