Public Relations Manager

Vertafore · Colorado CO

Company

Vertafore

Location

Colorado CO

Type

Full Time

Job Description

$70,000-$80,000 + VIP Bonus

Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

JOB DESCRIPTION 

We're searching for a savvy, experienced public relations professional to join our team! If you are a fierce brand advocate and a great story crafter with a love of metrics, data, and accuracy, we want to talk to you!

The Public Relations Manager will work closely with department leadership and our external PR agency to drive Vertafore's public relations initiatives. The person in this role will contribute to building our PR strategy (including goals, metrics, and calendars), develop content for our public relations efforts, oversee our earned, owned, and paid PR channels, and track and report on key PR metrics.

The right candidate will have experience with both traditional and new media and be an excellent communicator and writer. Most importantly, our PR Manager needs to be creative, curious, and detail-oriented, with a partnership attitude and a life-long learning mindset. This role reports to the Director of Marketing Communications.

Core Requirements and Responsibilities

Essential job functions included but are not limited to the following: 

  • Work with marketing leadership and our PR agency to craft a PR strategy that drives awareness of how Vertafore shows up for our customers and the industry 

  • Identify and tell great stories about our people, products, and culture to further Vertafore's brand awareness goals

  • Collaborate with others within Marketing and Vertafore to align PR opportunities with demand generation campaigns and product marketing launches 

  • Manage day-to-day interactions with our external public relations agency to ensure alignment of messaging, timelines, and priorities 

  • Create PR campaigns using a variety of mediums and channels (print, video, social, digital) 

  • Develop and execute great PR assets, including press releases, byline articles, video scripts, media pitches, talking points, and web and social content 

  • Manage our owned, earned, and paid PR channels, from strategy through execution 

  • Track industry conversations, trends, and competitor news. Identify potential opportunities and topics for PR initiatives, blogs, and social media content. Keep the Vertafore community up-to-date on industry news. 

  • Track, analyze, and report on KPIs for media coverage and share of voice

  • Work with leadership to vet speaking opportunities and inbound media inquiries; support Vertafore spokespeople with prep materials, draft quotes, and responses 

  • Be a staunch brand advocate: ensure PR efforts align with core company messaging and adhere to brand style guidelines for tone and voice 

Qualifications:

  • 5+ years of progressive PR experience in a corporate setting. Experience in a B2B or technology company preferred. 

  • Bachelor's degree required. Major in Communications, Journalism, English or related field strongly preferred. 

  • Great communicator and writer; open to receiving and implementing feedback. 

  • Proactive, reliable, detail-oriented, and accurate. 

  • Excellent interpersonal skills with demonstrated ability to build connections to identify content opportunities and contributors. 

  • Stellar organization and planning skills; able to manage multiple projects simultaneously, meet deadlines, and execute high-quality content. 

  • Experience working with or managing freelancers and outside agencies a plus. 

Additional Requirements and Details:

  • Past content/writing samples will be requested from qualified candidates. Links to online portfolios at time of application appreciated, if available.
  • Travel required up to 10% of the time.
  • Our offices are currently open on a voluntary basis and we are moving forward with a flexible first business need work environment in mind.
  • Occasional lifting and/or moving up to 10 pounds.
  • Frequent repetitive hand and arm movements required to operate a computer.
  • Specific vision abilities required by this job include close vision (working on a computer, etc.).
  • Frequent sitting and/or standing.

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

Apply Now

Date Posted

09/18/2022

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