Public Relations Manager

About You

Nutrafol is looking for a strategic and self-motivated public relations professional to support its communications efforts. As Public Relations Manager, you will be an integral part of the Nutrafol Brand Marketing team, partnering closely with the Head of PR & Communications and external PR agency on the development of PR plans that garner earned media coverage, generate widespread consumer awareness and reinforce Nutrafol’s position as the leader in hair health. 

This role will support critical brand-building and communications initiatives including (but not limited to) PR activity to support product launches, brand campaigns and initiatives, partnerships, thought leadership activities, healthcare provider and stylist relations, high-profile events, brand reputation and crisis management. The PR Manager will collaborate regularly with Brand, Community/Social Media, Influencer and Professional Marketing teams, as well as working with company spokespersons and executive leadership. This position reports directly to the Head of PR & Communications, and maintains a close working relationship with cross-functional and agency partners.  

Responsibilities:

• Partner with the Head of PR & Communications to drive the development and execution of a complete public relations strategy that generates both media coverage and consumer conversation
• Collaborate with cross-functional teams to drive successful product launches, brand campaigns and earned media moments 
• Elevate the Nutrafol brand and executives through proactive thought leadership including bylines, award submissions, conferences and speaking engagements
• Maintain and build new relationships with key journalists, influencers, thought leaders and other industry stakeholders 
• Manage relationships with key members of the healthcare provider and stylist community as brand ambassadors and spokespersons for the brand 
• Develop briefing materials and coordinate logistics to prepare executives and/or company spokespersons for interviews and external speaking engagements
• Develop corporate messaging and response guides, including executive quotes or responses
• Track the cultural landscape, competitive environment and consumer trends to ensure that Nutrafol is positioned as an industry leader
• Regularly analyze results and ideate new strategies and tactics to improve PR metrics and drive desired outcomes with agency partners 
• Liaise with People Team to support internal communications efforts and consistency of messaging 
• Oversee PR budget and product samples 

Requirements:

• 5+ years of public relations experience (in-house or agency) with a focus in beauty, wellness and/or healthcare 
• Strong written, editing, verbal, and presentation skills, including the ability to translate and tailor communications for a variety of audiences (e.g. consumer, business, healthcare provider)
• Highly motivated, self-starter with ability to work independently 
• Proven track record of navigating and thriving in an ever-changing, fast-paced environment
• Team player mentality with the mindset that no task is too small 
• Passion for the health and wellness industry