Public Relations Specialist

Description

Public Relations SpecialistHybrid in Colorado

Spectra Logic is seeking a public relations specialist to increase our global brand awareness and help create momentum to increase adoption of the company's business-to-business (B2B) technology solutions, products and services. The PR specialist will work to expand our reach and cement a positive public image of our company with our target audiences through media outlets and other external channels. The PR specialist will implement effective PR strategies to reach and engage target audiences, work with our agency and media contacts to generate positive publicity and collaborate with the marketing team and key company stakeholders to create impactful campaigns. Along with a competitive salary, the PR specialist will also be able to take advantage of our flexible hybrid work environment - working primarily remotely, with an expectation of 1-2 days/week onsite at our Boulder, CO offices.

If you love writing and have a desire to make an impact on a company's public image, this could be the perfect opportunity for you!

Compensation - $60,000 - $70,000What you'll be doing:

• Develop compelling B2B technology content and manage communications programs that build mindshare and trust, including writing press releases, award submissions and case studies, managing speaking engagements, thought leadership campaigns, social media posts, and more
• Create and manage short-and long-term integrated B2B technology communications campaigns to strengthen Spectra Logic's reputation and perception as a global leader in data protection solutions.
• Partner with your Marketing peers and key stakeholders in Sales, Product Management, Engineering, and more
• Serve as the primary liaison to our PR agency - help present internal strategy, coordinate campaign deliverables and respond to media inquiries
• Monitor and analyze the effectiveness of PR campaigns and communications strategies against expected results to fine-tune our ongoing strategies

What you need to bring to the table:

• Outstanding writing and storytelling skills with the ability to write clear, concise, factual material in an educational and approachable voice.
• Provide a demonstrated portfolio with writing samples
• Demonstrated knowledge of communication strategies and understanding of the media landscape and evolving dynamic between traditional and social media
• Strong project management skills with the ability to navigate multiple deadlines, coordinate input from multiple stakeholders, and effectively engage with senior managers and company executives
• Customer-forward mindset
• Strong time management skills
• Ability to define and measure goals, track KPIs and communicate results to key stakeholders

It would be helpful if you had:

• Understanding of B2B technology marketing
• Combined in-house and PR agency experience.
• Proficiency in AP writing style
• Strong communication and interpersonal skills
• Proficiency with Microsoft Office Suite

Education/Experience

Bachelor's degree in journalism, communications, public relations or a related field3-5 years of experience in public relations, media relations, corporate communications, internal communications, journalism, or another related field

Benefits: Spectra Logic provides a casual work environment, competitive salaries, and a compensation structure that rewards contribution and hard work. Our full benefits package includes 401(k), medical, life, sick pay, AD&D, flex spending accounts, and company paid short and long term disability.

Why Spectra?

Privately held since its inception in 1979, Spectra is allowed to do what is right without having to satisfy the analysts each quarter. That means our associates and customers come out as winners. Spectra Logic is a great company that values your skills; providing a work environment that is challenging and meaningful, with a culture that is casual and friendly.

***Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.