Public Relations Specialist- JPS main

Who We AreJPS Health Network is a $950 million, tax-supported healthcare system in North Texas. Licensed for 582 beds, the network features over 25 locations across Tarrant County, with John Peter Smith Hospital a Level I Trauma Center, Tarrant County's only psychiatric emergency center, and the largest hospital-based family medical residency program in the nation. The health network employs more than 7,200 people.

Acclaim Multispecialty Group is the medical practice group featuring over 300 providers serving JPS Health Network. Specialties range from primary care to general surgery and trauma. The Acclaim Multispecialty Group formed around a common set of incentives and expectations supporting the operational, financial, and clinical performance

outcomes of the network. Our goal is to provide high quality, compassionate clinical care for every patient, every time.

Why JPS?We're more than a hospital. We're 7,200 of the most dedicated people you could ever meet. Our goal is to make sure the people of our community get the care they need and deserve. As community stewards, we abide by three Rules of the Road:

1. Own it. Everyone who wears the JPS badge contributes to our journey to excellence.

2. Seek joy. Every day, every shift, we celebrate our patients, smile, and emphasize positivity.

3. Don't be a jerk. Everyone is treated with courtesy and respect. Smiling, laughter, compassion - key components of our everyday experience at JPS.

When working here, you're surrounded by passion, diversity, and dedication. We look forward to meeting you!

For more information, visit www.jpshealthnet.org.

To view all job vacancies, visit www.jpshealthnet.org, www.jpshealthnet.org/careers, or www.teamacclaim.org.

Job Title:

Public Relations Specialist- JPS main

Requisition Number:

33374

Employment Type:

Full Time

Division:

COMMUNICATIONS

Compensation Type:

Salaried

Job Category:

Business / Professional

Hours Worked:

Location:

John Peter Smith Hospital

Shift Worked:

Job Description:

Description: The Public Relations Specialist develops and implements strategic external communications plans to promote initiatives at JPS Health Network. This individual is responsible for writing and pitching stories and ideas to print, broadcast and online news media. A primary function for this role is to manage all social media efforts including, but not limited to, identifying topics and graphics, planning, writing, editing, posting and monitoring JPS Health Network's social media accounts. This position will actively monitor all media platforms and report on new developments. The Public Relations Specialist will work with communications management to determine appropriate messaging for responses to social media inquiries and respond within a pre-determined time period.

Typical Duties:

1. Develops, implements and manages social media strategy
2. Writes news releases about research, innovation, education and healthcare at JPS.
3. Builds and maintains strong relationships with the media and JPS team members.
4. Identifies media opportunities, pitches stories, and responds to requests on a tight deadline.
5. Partners with JPS Content Team to pursue positive news stories about JPS that can be highlighted on social media platforms and the JPS website.
6. Uses analytics to measure the success of social media posts or campaigns and shares analytics.
7. Creates and distributes monthly social media analytics.
8. Monitors user engagement and suggest strategies for content optimization.
9. Tracks media relations activities and provides ongoing status reports.
10. Guards JPS' reputation and patient confidentiality throughout all media activities.
11. Serves as a first responder on JPS Health Network's emergency communication team.
12. Performs other related duties as assigned.

Qualifications:

Required Education and Experience:
• Bachelor's degree in communications, journalism, public relations or relevant field.
• 3+ years of experience in public relations, communications or related field.
• Experience managing social media for an organization.

Preferred Education and Experience:

• Healthcare communications or public relations experience
• Excellent interpersonal skills are key, and a knowledge of the Dallas-Fort Worth news media is a plus
• Photography

Location Address:

1500 S. Main Street

Fort Worth, Texas, 76104

United States