Public Sector Marketing Manager
Job Description
Keeper is hiring a talented Public Sector Marketing Manager to join the Keeper Marketing team. This is a 100% remote position!
Keeper’s applications have millions of users around the world and thousands of Enterprise customers. Join one of the fastest growing Cybersecurity companies and gain valuable skills working on Demand Gen marketing for the Public Sector GTM segment (Fed/DoD and SLED).
About Keeper
Keeper Security, Inc., ("Keeper®"), the creator of the leading cybersecurity software, is transforming the way organizations and individuals protect their passwords, secrets and sensitive digital assets to prevent data breaches and cyberthreats. As a leading cybersecurity defense platform, Keeper helps millions of people and thousands of businesses substantially mitigate the risk of a data breach. Keeper is SOC 2 Certified, ISO 27001 Certified and utilizes best-in-class encryption to safeguard its customers. Keeper Security is backed by Insight Partners, a leading venture capital and private equity firm with $90b AUM. Insight Partners invests in high-growth technology companies that drive transformative change in their industries. Keeper's products are the highest-rated in the industry across G2, Trustpilot, PCMag and U.S. News & World Report.
About the Job/About the Team
Join an elite team of highly skilled Marketing rock stars and play a key role in the Public Sector organization. The ideal candidate will have experience in Public Sector marketing, account-based marketing techniques, and be conversant in modern demand generation techniques. You will work closely with the product marketing, corporate marketing and the field and channel sales teams to build, execute and measure marketing plans. The ideal candidate is passionate about the product, has a strong understanding of the customer buying cycle, and views marketing as a way to facilitate conversations with customers to solve issues that are important to them.
You’re right for this job if you:
- Have experience in Demand Gen marketing for the PubSec GTM segment (Fed/DoD and SLED).
- Are passionate about PubSec Marketing and the unique challenges and opportunities it presents
- Love to build, execute and measure Public Sector marketing plans to deliver on lead, pipeline and opportunity goals engaging all routes to market, in alignment with sales and channel objectives
- Excel at developing, managing and measuring joint marketing plans with Public Sector channel partners
- Want to provide guidance to the corporate marketing teams on regional strategy across digital marketing, demand generation, product marketing, PR and communications for Federal, State, Local and Education markets
- Bring hands on experience in collaboration with key Public Sector media partners to develop and deliver Federal, State, Local and Education specific content in market, in alignment with corporate campaign and sales objectives
- Want to take ownership of result tracking of marketing activities, ensuring appropriate lead flow and sales follow-ups occur in a timely basis
- Can balance the development and management of dashboards and marketing plans to demonstrate visible and measurable value and alignment to the business
- Want to present results and plans in regular business, pipeline and forecast review meetings with sales and marketing leadership
- Excited to create and maintain a regular communication cadence with sales, including weekly updates, campaign overviews, sales briefs, attending sales meetings and quarterly business reviews
- Manage overall budget allocations and spend utilization to 100%
Requirements
- 4+ year’s experience in Public Sector marketing
- Exceptional attention to detail and organizational skills with ability to juggle multiple priorities at once
- Hands on experience creating, managing and measuring marketing campaigns
- Experience with B2G marketing SaaS, enterprise security, mobile security products a plus
- Comfortable working with the enterprise channel ecosystem – value-add resellers, value-add distributors, and system integrators
- Solid grasp of sales pipeline management and operations
- Excellent oral, written and visual communication skills
- Conversant in Salesforce.com and marketing automation systems
- In depth knowledge of customer buying cycles and preferred engagement points and vehicles
Preferred Requirements:
- Bachelor’s or Master’s degree in Marketing
- Knowledge of the Cyber Security industry
- Working knowledge of Keeper tools and applications
Benefits
Keeper is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
- Medical, Dental & Vision (Inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: ExemptDate Posted
08/12/2022
Views
5
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