Publicist

Who are we?

20Two Studio, an affiliate of J/PR, is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality and wellness industries. We are spirited and strategic, and on our team you’ll accelerate your career working on creative, meaningful, ROI-driven campaigns, telling compelling stories, and leading with passion to connect our clients with brand building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for awesomeness. The Studio’s full client roster can be found here.

At 20Two Studio, we deeply care about our company culture and believe in a work-life blend, encouraging our employees to learn and grow through travel experiences outside of the workplace. We work with established, emerging, and rising brands whose qualities are equally mirrored in the teams who represent them.
 

Who are you?

You are a seasoned Publicist or Account Executive ready to bring your creativity, connections, and collaborative style to 20Two Studio. You make it your personal mission to craft coverage-worthy pitches and story angles for journalists and entice sought after influencers to collaborate on posts. Our ideal Publicist has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help. You’re a role model to junior staff making time to mentor and you thrive off of increased client interaction, eager to share well thought out ideas. You anticipate your manager's needs, are the right hand to our senior team members, and proactively look for opportunities to interact with and develop key media contacts because you value personal relationships as much as we do. If this sounds like you, then please read on!

The Role

As a Publicist, you are our in-house Media Relations go-to. This means flawlessly handling everything from building media lists, to drafting and helping with pitches, to rocking the end-to-end coordination of a FAM: pitching, planning, staffing, developing the itinerary, and attending. Your fingers are on the pulse of the industry, which means you’re also getting hits and placements, and proactively reaching out and submitting clients for award submissions. You’re also starting to have more direct client communications, which means responding to emails, having a bigger voice on client calls, directly reaching out to the client when needed, and competently and confidently handling incoming day-to-day requests. 
 

Duties and Responsibilities 

Account + Client Management

• Provide approvals on agendas, reports, and updates for the junior team members
• Oversee the workflow of junior team members 
• Have a deep understanding of reporting, particularly of Barcelona Principles 
• Actively participate in creative brainstorming and pitch development
• Provide attention to detail, while being able to prioritize, multi-task and delegate
• May be a primary client go-to on select initiatives
• Lead portions of client call

Media Relations

• Establish and grow relationships with media and influencers by taking more 1:1 meetings
• Organize, invite and host press trips
• Concept creative and targeted pitch projects for the team that are aligned with account goals
• Facilitate media missions in local, regional and national markets
• Monitor and manage editorial calendars, assign duties to team as necessary

Team Leadership

• Be an account authority – you have your finger on the pulse of the junior team workflow and are beginning to anticipate what’s needed next in support of the senior team member(s)
• Offer mentorship and guidance to Junior Publicists and Publicity Assistants

20Two Studio / Industry

• Seek opportunities to get involved in relevant organizations 
• Remain up-to-date on and share news on trends in our industry as well as those impacting your clients by following relevant blogs, websites, influencers, newsletters, etc. 

Other

• And other tasks, projects, or duties as required 

Experience

• College Degree or comparable experience required 
• At least 3 years public relations experience
• Agency experience preferred

Requirements

• Ability to travel for client needs
• Computer skills, including Word, Excel and Powerpoint in a Microsoft Windows environment.
• Excellent oral and written communication skills
• Excellent interpersonal skills, experience in a hospitality environment is a plus
• Excellent time management and organizational skills
• Must be able to identify and resolve problems in a timely manner
• Strong knowledge of media and news cycles
• Ability to work in a deadline-driven environment
• Basic understanding of Facebook, Twitter and Instagram
• Foundational understanding of Influencer engagement
• Polished and professional demeanor
• Must have a valid passport for international travel

Benefits

20Two Studio offers a competitive benefits package, including:

• Competitive base salary: $50,000 - $62,500, commensurate with experience and location
• Medical, dental, vision, and pet insurance
• Monthly Cell Phone Stipend
• 401K with company match
• Commission
• Accrued PTO
• Birthday PTO
• Flexible Release Fridays
• Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
• Hybrid office schedule
• Corporate ClassPass discounts
• Milestone gifts at 1, 5, and 10 years
• Annual holiday and summer parties, plus regular socials 
• Ongoing training and development opportunities