Publicity Assistant - 20Two Studio

Who are we?

Recently named Travel Agency of the Year by The PR Net, 20Two Studio is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality, and wellness industries. We are spirited and strategic, and on our team, you’ll accelerate your career by working on creative, meaningful, ROI-driven campaigns, telling compelling stories, and leading with a passion to connect our clients with brand-building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for awesomeness. The Studio’s full client roster can be found here.
At 20Two Studio, we care about our company culture and believe in a work-life blend, encouraging our employees to learn and grow through travel experiences outside of the workplace. We work with established, emerging, and rising brands whose qualities are equally mirrored in the teams that represent them.

Who are you?

A passionate PR pro with exposure to agency work, you are creative, proactive, eager to learn, highly organized, and passionate about travel and lifestyle PR. You’re eager to work alongside a creative, collaborative team and have strong communication skills to match. You possess an entrepreneurial spirit and a desire to grow with the company, taking on every role and responsibility as an opportunity to learn. You bring a can-do attitude and the ability to work in a small but fast-paced environment where attention to detail is vital. If this sounds like you, then please read on! 

The Role

As the Publicity Assistant, you are a critically important team member, supporting the client accounts by keeping track of placements and merchandising the team's work, conducting research, drafting press documents, and learning how all of the pieces fit together within a dynamic team environment. You’re incredibly organized and understand how to prioritize and complete assigned tasks on time, contributing as a driving force in achieving client goals (often through tactical initiatives like responding to incoming requests). This position is the main administrative support on the team.

Key Skills

• A passion for the travel industry and awareness of travel, tourism and lifestyle brands 
• Strong attention to detail is key
• The ability to work quickly, multitask and think on your feet
• Concise writer and a keen eye for a story
• Creatively minded and extremely organized
• Good time and project management skills
• Some working knowledge of the travel media and some media relationships
• Polished presentation and communication skills
• Faultless grammar, punctuation and spelling
• Understanding of the travel media marketplace both traditional media and online, influencers, bloggers, etc.
• Team player

Duties and Responsibilities

Account + Client Management

• Maintain organized media trackers and reports for clients
• Be responsible for tracking and preparing press clippings and influencer post recaps
• Draft and send approved publicity spotlights to clients 
• Manage weekly status updates and reports on time, and share with client(s) when approved
• Assist with event coordination for client media events as needed
• Own client and team meeting calendar requests (internal or external meetings/calls)
• Accurately label and save documents and images to shared team drives 
• Provide administrative assistance with media and influencer relations (writing, research, backgrounders)
• Demonstrate basic understanding of Barcelona Principles scoring with oversight from mid-level team members 
• Demonstrate basic understanding of Harvest, Muck Rack, TrendKite, and Fohr
• Share approved updates, reports, alerts and occasional leads
• Occasionally attend client calls and meetings

Media Relations

• Begin drafting pitches with guidance from your more senior team members 
• Provide reactive media relations in collaboration with Publicist or Senior Publicist
• Build media lists as needed
• Monitor all HARO, Profnet, and internal agency leads for opportunities (asking team for help as needed)
• Assist with client events, supporting team with vendor research, RSVP monitoring, media backgrounders, day-of check-in, etc.
• Support with media mailers and/or media deliveries

Team Leadership

• Oversee interns, as appropriate, assisting with limited account needs
• Show enthusiasm for learning the ins and outs of account work

Other

• And other tasks, projects, or duties as required

Experience

• College Degree or comparable experience required 
• Less than 1 year of public relations experience
• Agency experience strongly preferred

Requirements

• Strong knowledge of media and news cycles
• Ability to work in a deadline-driven environment
• Basic understanding of Facebook, Twitter and Instagram
• Foundational understanding of Influencer engagement
• Must be able to identify and resolve problems in a timely manner
• Computer skills, including proficiency in Google Suite (Docs, Sheets, Calendar) and Microsoft Office (Word, Excel, and PowerPoint) in a Mac/iOS environment
• Excellent oral and written communication skills
• Excellent interpersonal skills
• Excellent organizational skills

Benefits
The following benefits description applies to a Publicity Assistant role. Actual benefits may differ depending on the role and title offered. Our hiring team will share more during your first interview.
J/PR offers a competitive benefits package, including:

• Competitive hourly pay: $19 - $22/hour commensurate with experience 
• Commission opportunities
• Year-end discretionary bonus
• Monthly Cell Phone Stipend
• Company contributions to medical, dental, and vision insurance premiums
• 401K with employer match
• Accrued PTO
• Birthday PTO
• Flexible Release Fridays
• Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
• Hybrid office schedule (2-3 days in office)
• Corporate ClassPass discounts
• Pet insurance discounts
• Milestone gifts at 1, 5, and 10 years
• Annual holiday and summer parties, plus regular socials 
• Ongoing training and development opportunities