Region User Growth Senior Manager

About The Role

Regional User Growth Head oversees over user growth, marketing and user persona campaigns in the regions which aims to hack growth for focused products. He/she is analytical and creative at the same time and always looking for growth opportunities. This role combines leadership, stakeholder management, deep consumer understanding, data analytics, and project management.

What You Will Do

• Develop user growth strategic initiatives plan that need to be rolled out in all Areas in respective Region aligned with Region team goals
• Lead Region User Growth Manager/Associate on problem solving to solve user growth challenges by using data and insights
• Responsible to be a final approver (e.g. initiatives, procurement administrations, key visual) and monitor all initiatives that are executed in all Areas in respective Region
• Lead the analysis of market trends, pricing, and competitor strategies
• Responsible to own overall user growth budget in respective Region and allocate it for each area and city level
• Collaborate with key stakeholders (Area Senior Manager, Region User Growth Team, and HQ Team) to monitor local initiatives execution with Region and HQ strategies

What You Will Need

• At least 7 years of working experience in Marketing/Digital Marketing
• Strong ability to develop strategic user growth initiatives tailored to regional and area-specific goals, ensuring alignment with broader organizational objectives
• Demonstrated experience leading and managing teams, including mentoring in problem-solving and decision-making
• Strong analytical skills, with the ability to interpret market data, user trends, and competitor insights to develop growth strategies
• Excellent collaboration skills, with the ability to work closely with cross-functional stakeholders
• Strong communication and interpersonal skills, with the ability to present strategies and recommendations to senior leadership
• Fluent in English, both written and verbal

About the Team

Our Region User Growth team has one main goal: to strengthen our user growth in our cities and continuously enhance our business in the region across Indonesia - where strategy meets local insights. Specifically, we keep a holistic perspective of Gojek regions, striving to understand the region’s issues and constantly devising actionable solutions accordingly. Some of our daily tasks include monitoring regions metrics and devising initiatives to solve the issues within the User Growth domain. We work with internal stakeholders (Product Management and cross-functional teams) and external stakeholders (users and partners).

Our team is based all over Indonesia, we’re bonded by our desire to see our customers flourish in their respective domains, and our passion for utilizing smart technology to bring efficiency into the lives of millions. Off-hours, you’d probably find us chatting all about travel destinations and good food in different cities across Indonesia!

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek 

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

#LI-GOTO

#LI-ONSITE