Regional Content Strategy Lead - TikTok - APAC

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

Team Introduction
The team is responsible for setting the TikTok content strategies for the Asia-Pacific market through OKR, metrics setting, program management etc. and will work closely with global/regional creator and publisher teams to ensure vertical alignment and best practices by identifying content opportunities, market challenges, competitive risks etc. This team will also represent local and regional perspectives in designated Central workstreams.

- Oversee cross-market content strategy building across creator and publisher space, ensuring vertical alignment and best practices.
- Identify content opportunities, market challenges, competitive risks and bottlenecks to tackle
- Ensure alignments with the Central Creator, Publisher and Content Strategy & Policy teams' strategy and operational guidelines.
- Represent local and regional perspectives in designated Central workstreams.
- Manage the programs and set OKRs for partner management framework and operational metrics.
- Lead strategic planning process including annual planning, OKR setting, XFN planning and alignment across different markets within the region.

Qualifications

Minimum Qualifications
- Proven experience and leadership in content analysis and strategy development with a focus on cross-market initiatives.
- Strong understanding of creator and publisher ecosystems.
- Excellent strategic planning and communication skills.
- Ability to align regional strategies with central objectives and guidelines.
- Advanced business level English

Preferred Qualifications
- Be responsible for the team members' long-term career success at ByteDance

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.