Regional Marketing Campaign Manager, APAC

Job Description

Wouldn’t you love to lead our regional campaigns and further develop our new marketing planning formula in LEGO Retail APAC?

Stop searching, we have the right opportunity for you! You are going to be an innovator for one of the most loved brands worldwide.

No relocation assistance is offered for this position.

Core Responsibilities :

Marketing Integration

• Act as a role model, contributing to the OESP (Owned, Earned, Shared, Paid) planning mentality shift
• Support APAC LEGO.com to contribute global.com campaigns, while ensuring the continuous improvement of the OESP planning process.
• Ensure alignment among Globall and Local Marketing teams
• Provide APAC LEGO.com insights and support to relevant collaborators to ensure campaign execution
• Collaborate with our business units in APAC on paid social and digital activities to further support APAC LEGO.com
   

Campaign development and implementation

• Partner our business units in APAC to understand the consumer and shoppers so as to develop aligned and relevant campaign strategies for APAC LEGO.com
• Work cross-functionally with other LEGO Retail and APAC partners to secure brand and sales impact of LEGO Retail campaigns in the region
• Identify regional opportunities, lead creation, development and implementation of regional campaigns for APAC LEGO.com
• Handle campaign budget
• Ongoing daily support for LEGO Retail Regional Marketing Team APAC, including asset sharing, data analysis and reporting, etc.
   

Partner Management

• Establish and maintain strong collaboration with multiple partners, including internal marketing sub-teams, commercial teams, operations teams, regional market groups, local business units, and external agencies

Do you have what it takes?

• Educational background in marketing, business development or strategy.
• 5+ years of proven experience in marketing related fields, regional digital marketing experience from MNC is preferred.
• Experience with coordination of a diverse panel of collaborators, leading cross market and cross functional projects.
• Great teammate that thrives when working in an environment of high level of uncertainty, change and ambiguity.
• Strong strategic, digital, and comprehensive end-to-end thinking—the ability to translate global strategy into regional/local priorities for marketing with a commercial mentality.
• Good experience in working on projects with end-to-end process
• Aim for results – championing effectiveness and data centricity, bravery to test hypotheses, a constantly learning approach, strong analytical and evaluation skills, and the ability to turn findings into action.
• Enjoys working in a regional and local, remote, virtual team setup.
• Proficient in English

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.