Regional Marketing Executive - fluent German required

TaylorMade Golf is a market leader at the top of their game. Our products are enjoyed globally and our brand synonymous with innovation, exceptional athletes, cutting-edge technology, and storytelling to excite and unite golfers to play with the best!

We are now looking for a marketeer (and ideally a golfer) who is fluent in both German and English to join the team based in Basingstoke. Reporting into the Trade Marketing Manager for Continental Europe, the focus of the role will be to ensure the flawless execution of go to market plans and strategic marketing activities with the trade in our Central region which consists of Germany, Belgium, Holland, Austria, and Switzerland.

Day to day responsibilities will be focused solely on marketing activity within the Central Region and will include:

• Evaluation of TaylorMade in store performance, to develop and deliver relevant solutions.
• Ownership of TaylorMade’s visual merchandising in store, including retail conversion, brand positioning and staff training. 
• Assuming role of regional marketing expert reporting on local trends that affect TaylorMade’s competitiveness.
• Responsibility for how we are perceived at retail for each key account including making recommendations for better brand and product image to drive sales.
• Provision of support to field accounts, ensuring all marketing activity is aligned to European commercial and strategic objectives.
• Tracking and analysis of marketing activity for all accounts to demonstrate ROI and quantify marketing activity.
• Servicing marketing requirements of our field sales teams
• Working closely with regional Buying Groups to plan and execute a calendar of marketing activity.
• Ownership of Trade Shows and events.

What we are seeking…

• Knowledge and/or experience in marketing (trade focused advantageous)
• Experience of account management, and coordination and execution of projects (essential)
• Fluency in both spoken and written German and mastery of the English language (essential)
• An interest in sport and/or enjoys and participates in the sport of golf (advantageous)
• Strong communication, organization & planning skills; able to lead change through creative and innovative ideas.
• Willingness to travel when restrictions permit and when required.

What we offer…

• Hybrid working year-round, with 4 week work from home opportunity during the year
• Competitive salary, bonus potential and contributory pension
• Private Healthcare, contribution towards a wellbeing benefit of your choice and money towards trips for you and your family to the dentist and opticians
• Electric vehicle salary sacrifice scheme
• Staff discount and further discounts from hundreds of retailers to help with food shopping, birthdays, holidays and more.
• Competitive holiday allowance and no expectation that you’ll be working on your birthday!

If you are fluent in German, passionate about sports—especially golf—and have a marketing background, ideally with exposure to trade marketing, we’d love to hear from you!

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.