Regional Marketing Manager - AMER West

As a Regional Marketing Manager on GitLab's Regional Marketing team you'll provide both operational and strategic support for programs that drive sales pipeline growth for AMER Regional Marketing Sales initiatives. You'll partner closely with Senior Regional Marketing Managers and cross-functional teams in Sales and Marketing to help plan execute and measure regional campaigns and events that engage enterprise IT leaders IT operations practitioners and developers. You'll focus on detailed planning clear communication and precise execution to ensure every program runs smoothly and supports our sales objectives while growing your skills in regional marketing within an all-remote values-driven environment.

Some examples of our projects:

• Assisting with the setup management and reporting of integrated regional campaigns and events that support AMER Sales priorities
• Coordinating logistics for third-party and GitLab-owned events including venue research vendor management registration and onsite support to create memorable experiences that generate qualified pipeline

What you'll do in this role

• Assist Senior Regional Marketing Managers with campaign and event setup execution and reporting for AMER Regional Marketing Sales programs ensuring accurate timelines documentation and communication.
• Support the creation management and tracking of regional marketing budgets by processing purchase orders through GitLab's procurement process and coordinating payments for Regional Marketing activities.
• Help plan and coordinate regional event logistics including venue research vendor coordination registration management staffing requests and onsite support to deliver high-quality experiences.
• Work in GitLab in a project management style to complete tasks such as creating Marketo programs and Salesforce campaigns generating UTMs submitting target list requests and tracking progress against deadlines.
• Manage event materials and logistics end to end including shipping booth setup coordination and attendee communications before during and after events.
• Partner closely with the partner marketing team to support and monitor market development fund (MDF) campaigns ensuring proper setup execution and documentation.
• Update and maintain regional marketing materials presentations and sales enablement resources so Sales and partners have current on-brand assets.
• Coordinate with marketing operations on digital assets such as landing pages email invitations and lead capture forms and help manage lead collection list uploads and post-event campaign analysis to inform future program improvements.
• Potential travel up to 25%

What You’ll Bring 

• Foundational experience in marketing or related go-to-market roles ideally supporting regional or field programs in partnership with Sales with a strong interest in growing your career in Regional Marketing.
• Proven ability to coordinate integrated campaigns and events that support sales pipeline goals across both digital and in-person tactics with strong organizational project and program coordination skills and high attention to detail.
• Creative mindset with the ability to propose new ideas for territory-specific campaigns and events test fresh approaches and help build scalable programs from the ground up.
• Data-driven approach to marketing using performance metrics and insights to track campaign and event performance measure results and recommend improvements.
• Experience supporting budget management activities such as tracking spend processing purchase orders and reconciling invoices for marketing programs.
• Excellent communication and writing skills including clearly communicating updates coordinating with stakeholders and creating or updating simple content decks and talking points.
• Comfort working in an all-remote asynchronous environment as a self-directed "manager of one" with the capacity to empathize with IT leaders IT operations practitioners and developers and align with GitLab's values while cultivating curiosity about developer tools IT operations tools and IT security markets.
• Proficiency with marketing automation platforms customer relationship management (CRM) systems and project management tools; experience with Marketo Salesforce and GitLab is a plus.

About the team

The Regional Marketing team is a collaborative cross-functional partner to Sales and Marketing focused on driving pipeline and revenue through integrated high-impact programs tailored to the AMER market. You'll join a fully remote globally distributed team that works asynchronously with account executives marketing operations product marketing and external partners to design and execute regional campaigns and orchestrate in-person and digital experiences. We're currently focused on supporting key Enterprise and Commercial accounts through scalable regional programs optimizing event and campaign performance through clear measurement and reporting and helping sales and marketing leaders clearly understand and communicate the impact of regional marketing investments across AMER.

What We Do

GitLab is an open core software company that develops the most comprehensive DevSecOps Platform used by more than 100000 organizations. Our mission makes it clear that we believe in a world where everyone can contribute. We make that possible at GitLab by running our operations on our product and staying aligned with our values. We strive to create a transparent environment where all team members around the world feel that their voices are heard and welcomed. We also aim to be a place where people can show up as their full selves each day and contribute their best.

Why Work With Us

We’ve got big ambitions to make GitLab the most comprehensive AI-powered DevSecOps platform and need skilled contributors to get us there. At GitLab your contributions shape the future of software development at a time when AI is changing the way software is built. Together we're building the most comprehensive AI-powered DevSecOps platform.

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