Regional Marketing Manager

At Brown Brothers Harriman, we believe no job is too big or small for any of us to handle if it helps our clients. We value passionate, committed people who enjoy collaborating with others to find new solutions to complex business challenges. We are looking for the type of person who speaks their mind, truly listens and steps outside their role to add value wherever they can. Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. Above all, we seek someone who takes great pride in their work and is inspired and motivated by their role in protecting and enhancing our client's financial well-being.

If you are looking for an entrepreneurial environment where you can learn and thrive, Brown Brothers Harriman is the right place for you.

Brown Brothers Harriman Investor Services provides asset servicing and technology solutions to leading global asset managers and financial institutions. We focus on a select number of clients seeking a highly engaged partner to give them a competitive edge. BBH is wholly focused on our clients, helping them to uncover value, manage risk and complexity, and grow their businesses

The Marketing Manager, based in Boston, reporting to the senior Regional Marketing Manager, will support marketing and sales enablement initiatives for Investor Services products, services, and segments globally to ensure a consistently high level of internal and external marketing, sales support, and communications.

This individual will be responsible for building and executing multi-channel marketing plans to deliver product/service/segment messaging in an effective and differentiated way, working closely with marketing colleagues globally and in close collaboration with BBH's product executives, global sales and relationship managers.

The Marketing Manager is responsible for advising on and monitoring marketing budget spend for their region and working with the Marketing Operations teams to establish metrics to evaluate ROI wherever possible.

S/he should have strong experience running integrated marketing and communications strategies, ideally with B2B campaigns and have a working understanding of the financial services industry. S/he should be an excellent communicator, with strong presentation and writing skills, and be confident in driving projects forward independently and managing multiple and changing priorities and deadlines. Strong stakeholder management skills are critical, as is the ability to think outside the box and respond quickly to changing business needs. The role will be supported by central resources in the areas of graphic design, marketing compliance, social & digital marketing, public relations (PR) and content/thought leadership.

Duties and Responsibilities:

1. Product/Segment Marketing

• Establish and maintain a targeted, insight-led marketing strategy and budget, together with key business stakeholders, and monitor and adjust as appropriate throughout the year.
• Create and maintain product level internal and external messaging and talking points to arm client facing individuals
• Deliver new ideas and thinking to the business, constantly driving innovative and creative strategies and tactics from marketing, demonstrating how efforts can help meet both business and brand objectives
• Create and continuously enhance sales/marketing collateral and tools for Sales, Relationship Managers and Product teams to educate clients and prospects on our capabilities.
• Facilitate new product launches coordinating with product experts to identify message points and fit within broader BBH product suite, and create materials as appropriate
• Work together with the business teams to complete competitive analyses of products, services, collateral, & websites. As part of the analysis, ensure the positioning and marketing strategies from competitors are being properly captured, informing our own market position and differentiation
• Ability to turn insights into action-orientated recommendations.
• Manage an industry or product-specific conference and events calendar, working with the Sales, Relationship Managers and Product teams to identify key conference and BBH hosted event opportunities for sponsorship, brand building and executive visibility. working closely with the Global Conferences and Events Manager.
• Help create a content program in partnership with the centralized content/thought leadership discipline (including an editorial team). Work with select subject matter experts to publish a calendar of timely and relevant articles, whitepapers, videos, infographics, and blog posts to position BBH as a thought leader. Assist with the content creation where required
• Contribute to the PR strategy, assisting with interview prep and press releases for new products in conjunction with the Global PR Manager

2. Sales Support

• Participate in new business marketing support - either with key pitches or deal teams - for key client and prospects with Sales, Relationship Managers and Product areas, which can include:
  • influencing and assisting the deal team build the pitch story and articulate client benefits and how BBH sets ourselves apart from the competition
  • bringing the story and key differentiators to life with visuals / customized sales tools, for both in-person and virtual pitches
  • creating memorable pitches - ensuring we are most effectively delivering our value proposition and demonstrating how we are different
• Manage the full process of idea generating, story development, content creation and final delivery of materials to the pitch team for presentation / submission
• Coordinate directly with other marketing managers, subject matter experts, sales and product contacts in the development of customized sales collateral
• Provide ongoing maintenance of sales presentations and other marketing collateral such as brochures, product sheets, etc.

3. Compliance

• Work with Global Marketing core areas and Compliance to ensure a coordinated approach to approval of all external marketing and sales materials.

Education:

• Bachelor's degree in a marketing field or equivalent qualification required
• Minimum 2 years' experience in the global asset management and/or asset servicing industry is required. Direct experience of working in securities services would be a strong advantage.
• Minimum 5 years' experience in a B2B strategic marketing role is required, with a proven track record of executing multi-channel marketing programs and measuring outcomes
• Experience of working within global and matrixed team structures is a strong advantage

Knowledge and skills :

• Ability to build strong and sustainable relationships with key stakeholders to influence thinking and drive consensus, and to thrive in a highly collaborative, global team.
• Highly effective service and relationship management skills and the ability to influence and collaborate with all levels of the organization
• Exceptional written and oral communication skills with demonstrated presentation skills
• Innovative, creative and forward-thinking mindset and ability to respond quickly to changing business needs
• Detail oriented with proven ability to multi-task, prioritize and manage their own workload and trouble shoot problems
• Self-starter with a proactive approach and strong sense of accountability for projects undertaken
• Strong creativity and ability to convey key strategic messaging in print and multimedia
• Strong Microsoft Office skills required, particularly in PowerPoint. Knowledge of Salesforce, Seismic and Marketo experience would be an advantage.
• Experience of account-based marketing or deal-based marketing programs would be an advantage

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, creed, marital status, sexual orientation, gender identity, disability status, protected veteran status, or any other protected status under federal, state or local law.

Full time

Boston